29/05/2026
Google AI Overviews answer hotel searches before travellers click anything.
OTAs are in that answer. Your hotel is not.
That is where your direct booking gap now begins.
Read the full article: https://shorturl.at/CXZ1n
OTAs appear in 46% of Google AI Overview citations. Independent hotels appear in under 8%. Here is the citation gap and the four fixes that close it.