19/06/2023
GoBravo - Luxury Villas, Farmhouses & Holiday Homes
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Looking for a luxury villa, holiday home and farm stay on rent with your friends or a family trip? E
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Farm No. 71, Country Farms, Sector 150
Greater Noida
201310
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MiRooms launched earlier to give consumers the flexibility to book a hotel room for a few hours rather than a full-day
The India-based startup has just expanded the service to an additional eight cities including Delhi, Chennai and Mumbai and joins a number of startups that have sprung up in this space in the past few years in other parts of theworld. We are trying to solve two key pain points travellers often face:
Travellers often require a room for a few hours: in certain scenarios, travellers require room for only few hours. However, the current booking system only allows booking a room for the entire day. Travellers do not want to pay a full-day tariff for only a few hours. Travellers need flexibility in check-in and check-out timings: The rigid check-in and check-out timings (12 noon – 11 am) does not suit travellers. They do not want to wait till 12 noon if they reach hotel in the early morning. They do not want to check-out at 12 noon itself if their flight is late in the night. This model also gives corporates an opportunity to reduce their overall employee travel accommodation expense by partnering with us and paying only for time stayed. While attempting to solve the problem for travellers, we realised the model also offers lot of opportunity for the hoteliers to increase revenue: Increase Occupancy: Average occupancy rate of hotels in India is less than 60%. MiRooms is creating a new segment of customers (who might not have otherwise booked a room) which hotels can tap to increase their occupancyand revenue. Increase RevPAR: Hotels can sell same inventory multiple times in a day (upto three times). If a room is sold twice/thrice in a day, hotel can earn more than the full-day tariff, and hence increase the Revenue per Available Room. Optimise Inventory: Hotels have complete control on which hours they want to sell on any particular day. They can choose to sell the hours when the room remains unoccupied in order to optimise their inventory
