24/07/2026
A legacy that continues to set the global benchmark.
Taj has been recognised as the World’s Strongest Luxury Hotel Brand by Brand Finance UK for the fifth time in the ‘Hotels 50 2026’ annual report.
With a Brand Strength Index of 93.5/100, an AAA+ brand strength rating and a brand value of USD 878 million, this recognition reflects over a century of Indian hospitality, timeless luxury and exceptional experiences that continue to resonate with travellers across the world.
Across 150 hotels in 14 countries, Taj remains a symbol of the finest hospitality from India to the world. This milestone is a testament to the unwavering commitment of our 50,000+ associates, who continue to serve with the values that have shaped our identity