27/09/2025
World Tourism Day is celebrated worldwide every year on September 27. The date marks the adoption of the Statutes of the United Nations World Tourism Organization (UNWTO) in 1970, a milestone that paved the way for coordinated global efforts to promote tourism as a driver of development. The first official World Tourism Day was celebrated in 1980.
The day aims to raise awareness of tourism’s role in promoting cultural exchange, driving economic growth, creating jobs, and fostering sustainable development. Each year, UNWTO sets a theme focusing on a pressing issue in tourism – in 2025, the theme is “Tourism and Sustainable Transformation.” tourism