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The Naples Forum on Service, Capri (2026)

28/10/2025

🎥 Memories from the last Naples Forum on Service

Each edition leaves us with new perspectives, shared ideas, and lasting friendships — all part of the co-created experience that defines the Naples Forum. Here are some highlights capturing the energy, insights, and connections that made the last Forum truly special — a reminder of how vibrant and collaborative our community is.

✨ In the meantime, let’s keep the spirit alive as we look forward to meeting again soon — where new ideas will take shape and new connections will flourish.

13/08/2025

🌟 The Naples Forum on Service 2025 – Day 4 Highlights! 🌟
What an incredible final day at the Naples Forum on Service, packed with insightful discussions, innovative ideas, and a focus on the future of care!

💬 The morning started with engaging parallel sessions on:
🔹 Care | 🔹 Engagement & Journey | 🔹 Service Technology
Chaired by: Andrew Gallan | Mikael Gidhagen | Rainer Schmidt

🎤 The plenary session "Reimagining Human-Centered Care for Health and Community" offered profound perspectives from:
Janet McColl-Kennedy | Andrew Gallan | Linda Alkire (née Nasr) | Erik Wästlund
Chaired by: Tiziana Russo Spena

🗣️ This was followed by a thought-provoking session on "Who's Caring? Old Roles, New Actors" by Jaqueline Pels.

📚 The afternoon featured insightful parallel sessions on:
🔹 Market Shaping | 🔹 Healthcare Ecosystem | 🔹 Service Technology
Chaired by: Kaisa Koskela-Huotari | Mara Grimaldi | Fabio Greco

🎉 The forum concluded with a Closing Session, featuring reflections from Francesco Polese, Cristina Mele, and Stephen Vargo.

28/07/2025

🎉 Congratulations to the Winners of the Naples Forum on Service 2025 Awards!
We are thrilled to celebrate the outstanding contributions to service research recognized at this year's Naples Forum on Service. 👏

🏆 Winner of the Service Dominant Logic Research Award
Josina Vink
“Cultivating Institutional Composibility: Protecting a Plurality of Logics in Service Ecosystem Design”

🏆 Winner of the Service Science Research Award
Sien Vaes, Irene Di Bernardo, Jordan Fleissig, Andrew Gallan, Alexandru Maris, and Doaa Talaat
“Help, I’m Lost: The Impact of Phygital Care Experiences on Well-Being”

🏆 Winner of the Systems Theory & Complexity Research Award
Valtteri Kaartemo, Judith Helmer, Suvi Nenonen, Daniel Schepis, and Kaj Storbacka
“GenAI as a Driver of Service System Transformation”

🏆 Winner of the Best PhD Research Proposal Award
Sickan Åberg, Hanken School of Economics, Finland
“Staying With The Trouble: Coupling Organizations With Ecological Systems For Sustainability”

Your work continues to shape and inspire the future of service research. A heartfelt congratulations to all the awardees! 🌟

21/07/2025

🎉 Congratulations to Eric Arnould! 🎉

We’re proud to share that Eric Arnould has received the Evert Gummesson Award at the Naples Forum on Service 👏

🏆 "He is recognized for his influential and enduring contributions to consumer research. His work has shaped the field through cultural, anthropological, and critical perspectives. His scholarship remains a foundational reference for scholars in marketing and consumer culture theory."

A truly well-deserved recognition for a scholar whose work continues to inspire the global academic community 🌍📚

21/07/2025

🌟 The Naples Forum on Service 2025 – Day 3 Highlights! 🌟

Another inspiring day at the Naples Forum on Service, filled with rich discussions, global perspectives, and human-centered innovation!

💬 The morning kicked off with powerful parallel sessions on:
🔹 Wellbeing | 🔹 Brand & Identity | 🔹 Service Ecosystems
Chaired by: Irene Di Bernardo | Jonas Holmqvist | Peter Ekman

🎤 The plenary on "Care" in Service Research by Eric Arnould offered a profound ontological lens on the concept of care in the field.

🤖 This was followed by a captivating session on Robots & Care, with insights from: Hidenobu Sumioka | Dominik Mahr | Cristina Mele and Tiziana Russo Spena | Jochen Wirtz

📚 The afternoon featured thought-provoking panels on:
🔹 Engagement | 🔹 Technologies & Service | 🔹 Service Research
Chaired by: Lorena Blasco-Arcas | Michael Ehret | Bård Tronvoll

🌍 The plenary “Service Research: Ecosystem and Environmental Care” explored the role of service in a more sustainable and plural world, with contributions from:
Elina Jaakkola | Suvi Nenonen | Anu Helkkula | Kaisa Koskela-Huotari

✨ Closing the day, parallel sessions dived into:
💡 Care Practices | 🔄 Service Ecosystems | 💖 Emotions & Experience
Chaired by: Roberta Sebastiani | Adrianne Schäfer | Marialuisa Saviano

🍷 The evening culminated in the Gala Dinner & Awards at Villa Silvana – a magical night celebrating our community’s achievements under the stars of Sorrento.

📢 Stay tuned as we head into the final day tomorrow – with even more inspiration to come!

15/07/2025

📍 Sorrento, Italy | 🗓 June 10, 2025 | Morning Plenary Session

The morning of Day 2 at the Naples Forum on Service opened with a warm and welcoming ceremony that set the tone for an inspiring day ahead. A heartfelt thank you to Francesco Polese and Cristina Mele for opening the event with such energy and vision.

The plenary session that followed was rich in insights and future-oriented reflections. We are deeply grateful to:

💬 Stephen Vargo – who offered an engaging update on the evolution of service-dominant logic, sparking new perspectives in the room.

🫂 Cristina Mele – who invited us to embrace the caring turn in service research, reminding us of the human side of systems and value co-creation.

🤖 Bruno Siciliano – who took us on a journey into the future, sharing inspiring thoughts on the role of robotics and AI in shaping the services of tomorrow.

Thank you to everyone who joined and contributed to such a thoughtful and forward-looking start to the day. The conversations continue, and the energy is building!

13/06/2025

🌟The Naples Forum on Service 2025 – Day 2 Highlights! 🌟
📍 Sorrento, Italy | 🗓 June 10, 2025 | Day 2

Day 2 of the Naples Forum on Service officially began with a warm Opening Ceremony led by chairs:
🎙 Francesco Polese and Cristina Mele

From there, the day unfolded into a dynamic program filled with visionary plenaries, insightful sessions, and vibrant exchanges among scholars and practitioners from around the world.

💙 A heartfelt thank you to:

🎤 Keynote Speakers who set the tone for the day with cutting-edge perspectives:
Stephen Vargo | Cristina Mele | Bruno Siciliano

🪑 Plenary Contributors to the “Innovation as a Matter of Care” session:
Kristina Heinonen | Dominik Mahr | Per Skålén | Kaj Storbacka

🗣 Session Chairs who coordinated engaging discussions throughout the day:
Jonatan Baker | Valtteri Kaartemo | GENNARO MAIONE | Debora Sarno | Michael Ehret | Alessia Anzivino | Kristina Heinonen | Julia Fehrer | David Sörhammar | and many more!

👥 Researchers & Presenters who shared their innovative work on topics including Circular Economy, AI & Ecosystems, Public Services, VR in Service Research, Market Shaping, Service Practices, and more.

🍽 A big thank you to everyone who joined the Social Dinner in Massalubrense – a delightful evening of conversation, community, and sea views.

💬 Stay tuned as we continue tomorrow with even more sessions, keynotes, and collaborative opportunities!

10/06/2025

🌟 The Naples Forum on Service 2025 Has Officially Begun! 🌟

📍 Sorrento, Italy | 🗓 June 9, 2025 | Day 1

Marked the first day of the Naples Forum on Service, kicking off with an inspiring Doctoral Workshop! It was a day full of insightful presentations, mentoring sessions, and engaging discussions among PhD students and leading experts in the field.

💙 A heartfelt thank you to:

🎤 Keynote Speakers who shared their expertise and inspired meaningful conversations Paul Maglio | Marialuisa Saviano | Stephen Vargo

🗣 Panelists who guided discussions on navigating an academic career in service research Lorena Blasco-Arcas | Jonas Holmqvist | Elina Jaakkola | Jaakko Siltaloppi

🤝 Mentors who provided invaluable guidance and support to PhD students Josina Vink |Tiziana Russo Spena | Martin Wetzels | Chiara Orsingher | Jonas Holmqvist | Andrew Gallan | Anu Helkkula | Lorena Blasco-Arcas | Jaakko Siltaloppi | Janet McColl-Kennedy | Jonathan Baker

🎓 PhD Student who showcased their innovative research and contributed to insightful discussions Cornelia Laserer | Sickan Åberg | Roberta de Filippis | Candice Marti | Carmine Sergianni | Alexandra Zimbatu | Giulio Arata | Rossana Simeoli | Ava Nicole Wilkison | Ksenia Kosheleva | Nikita Uverov

👏 Co-Chairs whose dedication and leadership made this event possible: Kaisa Koskela-Huotari | Debora Sarno

💬 A fantastic start to the Naples Forum on Service! Today, we continue with new sessions, discussions, and opportunities for collaboration. Stay tuned for more updates!

04/06/2025

📢 The countdown to the Naples Forum on Service 2025 has begun! Join us in beautiful Sorrento, from June 9 to 12, for four days of cutting-edge conversations.

We are excited to welcome Prof. Jaqueline Pels as a Keynote Speaker at this year’s Forum. She will challenge us to rethink who delivers care today—and how these shifting roles are reshaping value creation across sectors.

In a world of blurred boundaries between institutions, communities, and technologies, this talk will offer deep insight into the future of care and responsibility in service.

📅 Don’t miss this opportunity to engage with one of the leading voices in this field!

03/06/2025

🌟 Upcoming Plenary at the Naples Forum on Service
📍 Sorrento, Italy | 📅 9–12 June 2025

Too often, innovation is framed in terms of efficiency, competition, and technological advancement. This session challenges that view by foregrounding care as a normative and knowledge-forming standpoint—one that reshapes how innovation is conceptualized, enacted, and assessed.

Moderated by Professor Kristina Heinonen, the panel brings together leading scholars whose work collectively expands our understanding of innovation:
🔹 Kristina Heinonen – Consumer Sensemaking of Innovation in Care
🔹 Dominik Mahr – Inclusive Innovation: Digital Voice for Vulnerable Customers
🔹 Per Skålén – Innovation of Services as Value Co-Creation Practices
🔹 Kaj Storbacka – Market Innovation: Perspectives on Market Formation and Transformation

🔗 Proudly hosted by Università degli Studi di Napoli Federico II and Università degli Studi di Salerno

02/06/2025

🎓 Join Us in Sorrento for a Thought-Provoking Plenary on the Future of Care
📍 Sorrento, Italy | 📅 9–12 June 2025

We are pleased to spotlight a compelling plenary session at the upcoming Naples Forum on Service, dedicated to the theme of “Reimagining Human-Centered Care for Health and Community.”

This session brings together distinguished scholars at the forefront of service research to explore how innovative, interdisciplinary approaches are reshaping the way we understand and deliver care in both health and community contexts.

Guided by the insightful moderation of Professor Tiziana Russo Spena, the session will feature:
🔹 Janet McColl-Kennedy – A Digitaltech-Humanness Approach to Care
🔹 Andrew Gallan – Learning from the Environment to Enhance Caring for Communities
🔹 Linda Alkire (née Nasr) – Transformative Care: SDG-Driven Research to Uplift Underserved Communities
🔹 Erik Wästlund – Aiming for Impact: Co-Creating the Future of Digital Health

🔗 Proudly hosted by Università degli Studi di Napoli Federico II and Università degli Studi di Salerno

01/06/2025

🌟 Upcoming Plenary at the Naples Forum on Service
📍 Sorrento, Italy | 📅 9–12 June 2025

At , we're opening a crucial conversation on how AI and robotics are reshaping human care—not by replacing it, but by reimagining it.

Join our plenary session on “Robots & Care”, where leading scholars will explore how technology and care can evolve together in systems that uphold dignity, well-being, and human connection.

🔍 What new roles emerge for staff, patients, and technologies?
💬 How do we ensure emotional engagement and ethical responsibility?
🌍 What does “care” mean in a tech-mediated world?

Expect insights from cutting-edge research on the sociomaterial, emotional, and organizational dynamics of service innovation.

🔹 Hidenobu Sumioka – Human-like robots for older people with dementia and care staff: Toward all-stakeholder-centered care
🔹 Dominik Mahr – Service Robots in their Ecosystem: The impact of HIRO-Chan on staff well-being in dementia care
🔹 Tiziana Russo Spena & Cristina Mele – Caring practices, Robotcare, and Well-being
🔹 Jochen Wirtz – GenAI Meets Service Robots: The Promise of LLMs, LBMs, and Agentic AI in Physical Service Encounters

🔗 Proudly hosted by Università degli Studi di Napoli Federico II and Università degli Studi di Salerno

The Naples Forum on Service

28/10/2025

13/08/2025

28/07/2025

21/07/2025

21/07/2025

15/07/2025

13/06/2025

10/06/2025

04/06/2025

03/06/2025

02/06/2025

01/06/2025

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