WTB Hotels

15/09/2026

Our rooftop terrace is an elevated outdoor space overlooking Piazza Santa Maria Novella and its iconic basilica.

From the terrace, guests can enjoy a full view over Florence's historic skyline, with sweeping perspectives across the city's main monuments and rooftops, offering a peaceful and scenic setting above the city, ideal for relaxing during the day or at sunset.

10/08/2026

⌚️ We’re thrilled to share our feature in Forbes!

Irene Levine explores the story behind L’Orologio Hotels and the passion for fine watchmaking of our owner, which inspired the properties in Rome, Florence and Venice.

A story of Italian design, hospitality and a lifelong passion for watches — reflected in every detail of our hotels.

Read the full feature here: https://www.forbes.com/sites/irenelevine/2026/08/07/the-italian-hoteliers-with-a-1-billion-watch-passion/
Thank you to and for sharing our story!

Sandro and Antonella Fratini’s WTB luxury hotels in Italy uniquely blend warm hospitality with bespoke decor and design reflecting the couple's passion for watches.

15/07/2026

𝐌𝐚𝐫𝐤 𝐑𝐨𝐭𝐡𝐤𝐨 𝐄𝐱𝐡𝐢𝐛𝐢𝐭𝐢𝐨𝐧
A few steps from us, Florence welcomes Rothko.

Palazzo Strozzi is hosting the most important Rothko exhibition ever held in Italy — works that deserve time, in a city built to give it. His paintings sit alongside the Renaissance spaces that inspired the collectors and thinkers who first believed in his work.
A small echo of that meeting between eras lives in our own lobby, where a piece inspired by his style greets our guests on arrival.
Florence, between old and new art, just five minutes from here.

📍 Palazzo Strozzi

10/07/2026

Open the window and find Florence waiting for you.
The facade of Santa Maria Novella rising against the sky, the piazza slowly coming to life below — this is the view from your room at Hotel Garibaldi Blu ✨

08/07/2026

Climbing these stairs feels like walking through centuries of beauty. Florentine elegance in every detail at Hotel Santa Maria Novella 🖼️

05/06/2026

The bathroom of our Premium Suite tells a story that goes beyond comfort and design — it reflects our core philosophy.

It is the clear objective of the property to preserve original architectural elements of the building and seamlessly integrate them with contemporary details, creating a refined balance between heritage and modern elegance.

A continuous dialogue between past and present, where the identity of the historic structure is respected and enhanced, shaping a truly authentic hospitality experience.

05/06/2026

05/06/2026

29/05/2026

Our suites have been beautifully renovated.

At Hotel Santa Maria Novella, timeless Florentine elegance meets renewed contemporary details, designed to make every stay feel even more refined and comfortable.

Come and discover all the new touches waiting for you. ✨

27/05/2026

We are delighted to announce our nomination for the Condé Nast Traveler Readers’ Choice Awards 2026 ✨

If you would like to support us, you can vote for your favorite property at this link: https://condenast-interactive.typeform.com/to/a4XSsHpZ?typeform-

🏨 Hotel L'Orologio Firenze | 🏨 Hotel L'Orologio Venezia | 🏨 Hotel L'Orologio Roma - WTB Hotels | 🏨 Hotel Santa Maria Novella | 🏨Hotel Garibaldi Blu