W Florence

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W Florence W Florence merges timeless Italian charm with modern flair to set a new standard for luxury in Tuscany.

Every detail reflects the city’s rich heritage, blending artistic elegance and contemporary sophistication for travelers and local enthusiasts alike.

A weekend running at full speed calls for the right pit stop. Think cocktails, coffee, and suite time at W Austin.
22/10/2026

A weekend running at full speed calls for the right pit stop. Think cocktails, coffee, and suite time at W Austin.

Bold spaces. Bright city lights. A stay that never blends in. From the iconic House on Sathorn to sweeping views of the ...
19/10/2026

Bold spaces. Bright city lights. A stay that never blends in. From the iconic House on Sathorn to sweeping views of the Bangkok skyline, W Bangkok delivers a perspective on the city that's distinctly its own. Named #20 in Condé Nast Traveler's The Best Hotels in the World: 2026 Readers' Choice Awards.

The days get shorter, but the plans keep getting better.Your autumnal insider guide to Florence starts here.
19/10/2026

The days get shorter, but the plans keep getting better.

Your autumnal insider guide to Florence starts here.

The perfect conversation starter. Make our Icon your best accessory at the table by booking your stay via WFlorence.com ...
14/10/2026

The perfect conversation starter.

Make our Icon your best accessory at the table by booking your stay via WFlorence.com | Promotional code: A1475

12/10/2026

Italy, through a chef’s eyes. gives us his take on taste, tradition and culture around the table in On the Rocks, Italian Tour edition.

You really had to be there. Next time, be there.

The readers made it official. Ten W Hotels across the globe have landed among the best in their destinations in Condé Na...
07/10/2026

The readers made it official. Ten W Hotels across the globe have landed among the best in their destinations in Condé Nast Traveler’s 2026 Readers’ Choice Awards.

As the season shifts, so does the mood. Across W Hotels, rich textures, burnished tones, and statement seating set the s...
05/10/2026

As the season shifts, so does the mood. Across W Hotels, rich textures, burnished tones, and statement seating set the scene for fall.

05/10/2026

Italy is her amore, and ’s Travel Diaries say it all. Sharing stories of her time living la dolce vita on the Italian Tour.

You had to be there. Next time, be there.

Cachaça Blu serving the rounds as they took over Zefiro Rooftop with Florence in full view and good company to raise a g...
03/10/2026

Cachaça Blu serving the rounds as they took over Zefiro Rooftop with Florence in full view and good company to raise a glass with.

Next time, be here.

01/10/2026

La sua Italia, con occhi nuovi. designer e founder di , ci porta nel suo Design Talk dall’Italian Tour, tra design, identità e un nuovo modo di sentirsi a casa.
Her Italy, through a new perspective. designer and founder of , takes us into her Design Talk from the Italian Tour, exploring design, identity and a new way of feeling at home.

You had to be there. Next time, be there.

28/09/2026

Make it a rooftop round. 🍻 This weekend, we’re bringing Oktoberfest to Zefiro with NOAM on pour and dedicated bites to go with it.

Order one. Second is on us.
2 - 4 October | 5:30–11 PM
Zefiro Rooftop

Meet us on top!

A few key places to be right now. W Budapest, W Osaka and W New York – Union Square have each earned One . Looks like w...
24/09/2026

A few key places to be right now. W Budapest, W Osaka and W New York – Union Square have each earned One . Looks like we know where we’re going next.

23/09/2026

The spirit of Brazil, poured above Florence. Join us as BLU Brasileiro brings a selection of Brazilian cocktails featuring to Zefiro Rooftop.

Meet us on top for Brazilian rhythms, bold pours and Florence after dark.

Friday, 25 September | Zefiro Rooftop
Reserve your table via the link in bio.

Rise and Shine to Italian coffee, warm cornetti, eggs your way and a little something for every kind of morning.
21/09/2026

Rise and Shine to Italian coffee, warm cornetti, eggs your way and a little something for every kind of morning.

18/09/2026

Some stories stay with you long after checkout.

Inspired by a real moment from Avantika's travels, her Hotel Tale proves that the best stories don't always come from the itinerary. Sometimes, they actually happened.

17/09/2026

The final shot gets the spotlight. The process deserves a little credit, too.

Toronto Film Weekend was a blur. You had to be there.
17/09/2026

Toronto Film Weekend was a blur. You had to be there.

Our camera roll be like...
17/09/2026

Our camera roll be like...

15/09/2026

Some of the best travel memories begin where the itinerary ends. Just ask .

10/09/2026

What happens when you say yes to the unexpected?

Discover how Avantika’s stay at W Toronto unfolded in the latest episode of Hotel Tales.

09/09/2026

Every Hotel Tale leaves something behind: a few snapshots, a few details, and memories from a night worth revisiting.

Tune in tomorrow to see what unfolded at W Toronto.

The best nights don't come with an itinerary.At W Toronto, they start with a vinyl set, move to another round, and someh...
08/09/2026

The best nights don't come with an itinerary.

At W Toronto, they start with a vinyl set, move to another round, and somehow end under the city lights.

Indirizzo

Piazza Dell' Unita' Italiana, 3/4/Via Del Melarancio No. 1, 1/A
Florence
50100

Telefono

+3905599466

Sito Web

Notifiche

Lascia la tua email e sarai tra i primi a sapere quando W Florence pubblica novità e promozioni. Il tuo indirizzo email non verrà utilizzato per nessun altro scopo e potrai annullare l'iscrizione in qualsiasi momento.

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