Global Marketing Africa - is the pioneer professional tour operator to launch an online portal for hotel and safari bookings. It is an international destination management company for East Africa.
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Tourism Marketing
With global international tourist arrivals reaching one billion each year, and growth only expected to increase, opportunities in the tourism indus
try are endless. Yet many destinations and tourism businesses fail to achieve success. Why are so many destinations struggling in a climate that is ripe for tourism? Marketing is a major part of the problem, but it is also an integral part of the solution
CONSULTING
Consulting is a comprehensive process for determining what a business or destination should become and the steps needed to achieve that goal. Global Marketing - Africa can help you and your key stakeholders develop an integrated strategic plan that builds clarity and consensus for future success. TOURISM DEVELOPMENT
Global tourism is now generally recognized as one of the largest industries in the world and one of the most significant sources of employment and Gross Domestic Product (GDP). Tourism particularly benefits the economies of developing countries, where most of the sector’s tourism jobs and businesses are being created. Global Marketing - Africa is committed to tourism development that creates a positive experience for local people, local businesses, and tourists themselves. We implement comprehensive programs focused on improving the quality of life for local residents without compromising the future well being of the people or the planet. Global Marketing - Africa seeks to gain a strong reputation locally and internationally as a leader in the field of sustainable tourism development. SOCIAL MEDIA MARKETING
Social media platforms offer many of the forums where a destination or tourism product will first be discovered. Social media campaigns can also provide insight into the competition, allowing for improved communication of brand identity. Understanding how to measure and analyze social media to find the right channels and key word strategy is important to social media success. TOURISM PARTNERSHIPS
Partnerships leverage the tangible and intangible assets of all partners to create mutually beneficial outcomes. In tourism, stakeholders span across the planet, from the tourist and outbound operator in a source country all the way to the front-line communities, farmers and local governments at the tourism destination. Linking such a broad-array of interests requires maintaining well-nurtured relationships and an understanding of divergent yet symbiotic objectives. Our work and relationships with leaders in the tourism industry, global spread of in-country operators and deep-field experience with communities all over the world, gives us a unique position to forge meaningful and reliable partnerships.
