26/02/2026
We were honored to welcome Mr. Bechara El Alam, Brand Optimizer, as a guest speaker at our Faculty of Tourism and Hotel Management.
With his extensive professional experience and strategic insight into brand development and market positioning, Mr. El Alam truly inspired our students. He shared valuable perspectives on how branding, innovation, and adaptability play a vital role in shaping successful careers — especially in the hospitality industry. His session highlighted how hospitality students can differentiate themselves, build strong professional identities, and create lasting impact in their future careers.
Following the session, Mr. El Alam had lunch with our Dean, Nour Rachkidi, at Le Gastronimique Restaurant, where he experienced the exceptional service provided by our talented first-year students under the guidance of their instructor, Mr. Joe Khoueiry.
After lunch, Mr. El Alam toured the Faculty of Tourism and Hotel Management alongside Dean Rachkidi and expressed his admiration for the outstanding facilities and hands-on learning environment offered to our students.
We thank Mr. Bechara El Alam for his inspiring visit and for motivating our students to pursue excellence in their academic and professional journeys.