13/05/2026
"The body says yes before the brain does."
A little bit of what we built with PwC at AWS re:Invent:
Seven RFID cubes, one choreographed LED wall with video inserts, and custom video sequences tied to different agentic workflows inside PwC’s Agent OS.
The cube turned out to be the most important part.
Picking one up is small, but it's a commitment. By the time someone's holding it, they've already opted in to the next two minutes.
And the conversation that follows lands differently because of it.