18/11/2022
‘We created Celsius Hotels as an indigenous brand that will compete with international chains, provide better returns on investments’
Brain Efa is a passionate Nigerian tourism and hospitality professional, with many feats trailing his over two decade experience in the industry. From convening the first-ever international hotel conference in Nigeria, restoring Ibom Hotel and Golf Resort after the exit of Le Meridien, to taking over Victoria Crown Plaza Victoria Island Lagos from the Swiss Hotel brand and managing it better as the general manager.
In this interview, Efa speaks to Obinna Emelike on his push for a booming domestic industry with Celsius Hotels, his indigenous hotel brand, impact of his professional inputs in Nigeria and Akwa Ibom, his state of origin, the growing tourist traffic in the state, among related issues.
https://businessday.ng/life-arts/article/we-created-celsius-hotels-as-an-indigenous-brand-that-will-compete-with-international-chains-provide-better-returns-on-investments/