20/11/2017
Hotel industry is all about service and hospitality. Quite often, it is presumed that as long as the guests aren’t complaining, they are satisfied. This, however, is a highly misconceived notion. A research shows that only 1 out of 26 unhappy customers actually raise their opinion. The rest agitate. And 91% of those unhappy guests, who do not complain about the issues they experience, simply leave. It is a rather regrettable situation for hotels, as another study suggests that acquiring a new guest is 5 to 25 times costlier than retaining an existing one.
It is also distressing to know that these non-complaining guests go out and complain elsewhere, about 10 to 25 friends, on an average. They also take it to social media for venting out, which causes larger damage to the reputation of your hotel.
One thing to notice here-we should not think that absence of feedback is a sign of contentment. It is crucial that you, as an hotelier, try to understand why the guests do not want to share their concerns. For more of this, why not visit our website on www.leadingchangeconsulting.net for our training packages....
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