24/09/2026
The people behind Vezstar matter.
Cherie has been having conversations across Lara’s network and hearing first-hand the questions, interest and feedback around what we’re building.
We’re pleased to have her as part of the Vezstar journey.
I’ve been working alongside Lara McCormick for the past 2–3 years and would like to share my experience of a woman I respect and admire.
I’ve been calling people Lara has crossed paths with over the last 1–20 years. More than 40 conversations so far.
And I’ve noticed three things.
1. Integrity matters to Lara. A lot.
As it does with me. My mother taught me that when you go to your grave, one of the few things you truly own is your personal integrity. I’ve always carried that with me.
Recently I offered Lara referrals to people I knew may be interested in what she was doing, but where I had a negative experience with and have chosen not to continue interacting with them.
She immediately replied, “No. I wouldn’t want you to compromise your personal ethics in any way.”
That response speaks volumes to me
2. More than 40 calls. Not one negative initial reaction.
Not everyone I speak to is interested in what Lara is doing. Of course they aren't.
Some couldn't even remember initially how they knew her!
But once the connection was made, nobody said, “I don't want anything to do with Lara.”
Quite the opposite. People are open to a conversation.
That says something about the relationships you leave behind you.
3. She has an extraordinary ability to keep moving forward with positivity.
Things go wrong. Plans change. People disappoint you.
Lara's response tends to be:
We'll work it out.
She doesn't spend any time criticising people or dwelling on what hasn't happened. If something isn't the right environment, she moves forward and looks for the solution.
Right now, Lara is a woman on a mission with her business and to help others.
She's building Vezstar around a vision that's bigger than one person. It's about what can happen when people, property and capital come together around a common purpose.
And after hearing what more than 40 people who've known her over the years have to say, I'm very proud to be playing my part in her vision and the Vezstar team.