09/01/2026
REJOINDER: For everyoneโs information, the Panagbenga Launching happens in January. This is when the Baguio Flower Festival Foundation, Inc. (BFFI) officially unveils the calendar of events and activities lined up for February.
Itโs important to note that Launching โ Opening Parade.
The Opening Parade marks the actual start of the month-long festivities and usually happens on February 1, along with events in the Central Business District (CBD) and other key venues across the city.
The Panagbenga Launching, on the other hand, is usually held at the City Hall grounds. It serves as the opening salvo of the festivalโfeaturing performances, messages from organizers and city officials, and a preview of what to expect (Calendar of Events)โrather than a full-scale parade or street celebration.
๐ฏ๐ฌ๐๐ต ๐ฃ๐๐ก๐๐๐๐๐ก๐๐ ๐ง๐ข ๐๐ ๐๐๐จ๐ก๐๐๐๐ ๐๐๐ก๐จ๐๐ฅ๐ฌ ๐ญ๐ฎ
The 30th edition of the Panagbenga, otherwise known as the Baguio flower festival, will be formally launched by the Baguio Flower Festival Foundation, Inc. (BFFFI) and the local government at the city hall grounds simultaneously with the conduct of the regular flag raising ceremony on Monday, January 12, 2026.
The annual staging of the month-long Panagbenga, which usually starts every February 1, serves as the cityโs major crowd-drawing event, being one of the well-attended festivals in the country.
The theme of the 30th edition of the flower festival is โBlooming Without Endโ, which highlights the sustained growth of the festival over the past three decades.
Members of the BFFFI Board of Trustees will be joining city officials and employees in the formal launching of the month-long activities that will be rolled out on the said date.
Further, the official festival theme and calendar of activities will be formally unveiled by the concerned stakeholders, including city officials and the BFFFI Board of Trustees, during the scheduled launching program.
Panagbenga enjoys the distinction of being the only festival in the country that was earlier included in the elite list of members of the International Festivals and Events Association.
Mayor Benjamin B. Magalong will be delivering the inspirational message while Rep. Mauricio G. Domogan, who is also the BFFFI Chairman, will declare the official launch of the festival. By Dexter A. See
