12/03/2024
In 1934 Prime lots were sold at P1.80 per square meter. Today, these lots can be easily sold at P180,000 per square meter. ๐ฒ Ka barato sa unang panahon!
CEBU HEIGHTS SUBDIVISION, THE PRE-WAR REAL ESTATE DEVELOPMENT IN CEBU!
In the January 12, 1934 issue 'Bag-ong Kusog', the popular daily newspaper in pre-war Cebu, was a full page advertisement of Cebu Heights Subdivision.
Cebu Heights cover the area from Fuente Osmeรฑa Circle up to the Capitol compound and probably including the lots around it. The Capitol building was built in 1937.
Considered as the premium real estate development of the time, lots were sold at P1.80 per square meter. Today, these can easily be sold at 180k per sqm.
Roads were described as 20 meters wide, and lot cuts start at 300 to 600 sqm.
The payment term was also flexible, with minimal downpayment.
Cebu Heights Subdivision is in the headlines again, not because of a new phase opening after 90 years but for some controversies haunting the lot ownership of Osmeรฑa Boulevard, where the equally controversial Cebu BRT is being built today.
The whole advertisement was written in pure, unadulterated Cebuano-Binisaya language.
The Bag-ong Kusog archives are painstakingly collected and stored by the Cebuano Studies of the University of San Carlos. It is now being catalouged and digitalized by Professor Max Limpag.
Credit to University of San Carlos via Max Limpag