Hashoo Group Hospitality

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Hashoo Group Hospitality

Hashoo Group is a diversified global enterprise with a legacy of excellence across industries, including hospitality, technology, real estate, and travel.

Hashoo Group are the owners, operators and franchisors of the largest chain of hotels in Pakistan, including the five-star Pearl-Continental Hotels, and the select-service Hotel One brand in the country. With operations in Pakistan, the UAE, and the UK, the Group is dedicated to delivering innovative solutions and exceptional experiences while maintaining a strong focus on sustainability and commu

nity development. Pearl-Continental Hospitality, Hashoo Group’s hospitality division, is one of Asia’s leading conglomerates, with a diverse portfolio spanning hotels, restaurants, education, and travel services. With over 60 operating and upcoming hotels, its brands include the luxury PC Signature, Pearl-Continental Hotels & Resorts, and PC Residences; the premium PC Legacy; and midscale to budget options such as Hotel One, Hotel One Vogue, and Roomph. The PC Connoisseur Collection features over 50 renowned dining destinations, including DumPukht, Sakura, Bukhara, Marco Polo, and Tai Pan, delivering exceptional culinary experiences. Complementing its hospitality offerings, Pearl Tours & Travel provides seamless car rental and travel solutions and holds the Destination of the World franchise. With its five campuses, the Hashoo School of Hospitality is dedicated to nurturing future industry leaders through comprehensive graduate and diploma programs. The Hashoo Foundation, the Group’s social responsibility arm, plays a pivotal role in empowering communities by fostering education, skills training, and sustainable development initiatives. It continues to make a significant impact across Pakistan by creating opportunities and improving livelihoods. Hashoo Group continues to drive growth and innovation, setting benchmarks in quality and service while contributing to economic development and uplifting communities. Click http://www.hashoogroup.com/ to know more about Hashoo Group Hospitality.

15/07/2026

A proud moment for PC Hospitality as we bring home two prestigious honors at the Pakistan International Food & Restaurant Awards (PIFRA).

🏆 Restaurant of the Year – Dumpukht by Pearl-Continental
🏆 Best Boutique Hotel – PC Signature Collection

These awards recognize two of our most distinctive offerings. The Restaurant of the Year accolade reflects the enduring legacy of Dumpukht by Pearl-Continental and the growing demand for its signature Mughal dining experience, as the brand continues its expansion across Pakistan and into the Kingdom of Saudi Arabia.

The Best Boutique Hotel award celebrates the PC Signature Collection, our portfolio of exceptional boutique properties that blend heritage, culture, and contemporary luxury. With the upcoming opening of Arena by Pearl-Continental, the collection continues to redefine boutique hospitality in Pakistan.

These recognitions reflect our commitment to creating memorable experiences and setting new benchmarks across hospitality, dining, and luxury travel.

Read more here: https://www.pchotels.com/press-release/detail/pc-hospitality-triumphs-with-double-win-at-pifra-celebrating-the-growth-appetite-for-dumpukht-and-the-unmatched-luxury-of-the-pc-signature-collection

07/07/2026

HotelOne proudly announces the opening of Hotel One Riverside Kaghan, marking another milestone in its growing presence across Pakistan with 25+ properties in 17+ cities.

Nestled in the breathtaking Kaghan Valley, the new property offers guests panoramic mountain and river views, modern amenities, comfortable accommodations, complimentary breakfast, and an on-site dining experience.

Designed for leisure travelers, couples, and families, Hotel One Riverside Kaghan combines scenic beauty with reliable, value-driven hospitality.

Read more here: https://www.pchotels.com/press-release/detail/hotel-one-launches-hotel-one-riverside-kaghan

20/06/2026

We are proud to share that .hospitality has been recognized by Trip.com Group as a Top Brand Producer, acknowledging our exceptional year-over-year production growth and strong commercial performance across our hotel portfolio.

This recognition reflects the strength of our revenue management, distribution, digital marketing, and strategic partnership efforts, all focused on one objective: driving demand, increasing bookings, and delivering sustainable growth for our hotels and stakeholders.

We thank Trip.com Group for this recognition and look forward to continuing to connect travelers with exceptional hospitality experiences across our brands.

Read more here: https://www.pchotels.com/press-release/detail/pc-hospitality-recognized-by-trip.com-group-as-top-brand-producer-reinforcing-its-commitment-to-driving-revenue-growth-for-hotel-partners

04/06/2026

PC Hospitality, Pakistan’s largest hospitality group, has partnered with Airblue, one of the nation’s leading airlines, to drive sustainable destination-led tourism growth across the country.

The collaboration focuses on promoting key destinations, including Gilgit-Baltistan, through co-branded content, route-based promotions on Airblue’s Skardu flights, and digital amplification to showcase Pakistan’s natural and cultural heritage to domestic and global travelers.

Airblue passengers will enjoy exclusive benefits across the PC Hospitality portfolio, from curated accommodations to dining and leisure experiences, creating a seamless travel journey. PC Hospitality will also leverage Airblue’s digital and onboard channels to reach a wider audience of engaged travelers.

The partnership will roll out joint digital campaigns, cross-platform social media initiatives, and seasonal travel packages to enhance the domestic travel experience.

Read more: https://www.pchotels.com/press-release/detail/pc-hospitality-and-airblue-announce-strategic-alliance-to-drive-sustainable-destination-growth-across-pakistan

01/06/2026

PC Hospitality elevates luxury tourism in northern Pakistan with the soft opening of Pearl-Continental Attabad Lake, the group’s tenth premium property. Situated on the pristine shores of Attabad Lake in Hunza Valley, the hotel combines breathtaking natural beauty with contemporary luxury, offering panoramic views of turquoise waters and towering peaks from every room, dining venue, and public space.

The property will feature 117 elegantly appointed rooms once fully operational, signature dining experiences including Marco Polo by Pearl-Continental, and versatile banquet and event spaces designed for both leisure travelers and corporate retreats. Its architecture harmonizes international five-star standards with the rugged Gilgit-Baltistan landscape, providing guests with an immersive cultural and luxury experience.

Pearl-Continental Attabad Lake stands as a testament to sustainable hospitality, exceptional service, and unforgettable guest journeys, further solidifying PC Hospitality’s position as a pioneer in premium tourism across Pakistan.

Read the full story here: https://www.pchotels.com/press-release/detail/pc-hospitality-elevates-luxury-tourism-with-the-opening-of-pearl-continental-attabad-lake

05/04/2026

Final day at Pakistan Travel Mart and a great way to wrap things up at the PC Hospitality stand. It’s been a busy, fulfilling few days with strong conversations, familiar faces, and some exciting new connections along the way.

Grateful to everyone who stopped by, took the time to connect, and shared their insights. Meeting everyone in person and having these conversations makes all the difference.

A big thank you to the entire commercial team of PC Hospitality and everyone involved behind the scenes for making this such a smooth and successful presence.

Signing off with plenty to follow up on and a lot to look forward to ahead.

04/04/2026

Day 2 at Pakistan Travel Mart, and the energy at the PC Hospitality stand has been remarkable.

The footfall has been outstanding, with a constant flow of industry professionals, partners, and visitors stopping by for engaging conversations and meaningful exchanges. It’s been a great opportunity to showcase our offerings, strengthen relationships, and connect with so many enthusiastic stakeholders under one roof.

As Day 2 concludes, we carry forward strong momentum and meaningful engagements. We look ahead to Day 3 with a continued focus on productive dialogue and building lasting business partnerships.

22/03/2026

Pearl-Continental Attabad Lake planned to soft open in May 2026

PC Hospitality continues its expansion into Pakistan’s most breathtaking destinations
with the upcoming planned soft opening at Attabad Lake, Hunza in collaboration with Road & Story.

Overlooking the iconic turquoise waters of Attabad Lake and surrounded by majestic mountains, the property is designed to offer a seamless blend of natural beauty and contemporary luxury. The hotel will open with 35 rooms and a signature restaurant, with plans to expand to 117 rooms, multiple dining outlets, and event spaces.

Built to international sustainability standards and designed for both leisure and corporate travelers, the project reflects a shared vision of delivering premium, experience-led hospitality in Northern Pakistan.

With its unique location and offering, Pearl-Continental Attabad Lake is poised to become a landmark destination for both domestic and international traveler.

20/03/2026

Wishing you and your loved ones a joyful Eid filled with peace, happiness, and countless blessings. May this special occasion bring warmth to your hearts, prosperity to your lives, and cherished moments with family and friends.

Eid Mubarak from Hashoo Group.

05/03/2026

We are excited to announce that PC Hospitality continues its longstanding partnership with Pakistan Travel Mart as a key supporter for PTM-2026, happening this April.

As a vital partner in the growth of Pakistan's tourism and hospitality sectors, PC Hospitality has consistently played an instrumental role in PTM's success. This MoU signing marks another chapter in our commitment to fostering innovation, growth, and collaboration within the industry.

Watch the highlights from the signing ceremony as we gear up for what promises to be an exceptional PTM-2026.

Address

NESPAK House, Attaturk Avenue (East), G-5/2
Islamabad
44000

Telephone

+92-51-2272890-98

Website

http://www.hashoohotels.com/

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