10/07/2026
Your brand is no longer competing only with brands that sell the same thing.
It is competing for attention.
With creators. Podcasts. Memes. Documentaries. Employee videos. Cultural moments. And every piece of content people choose to watch, read, share, ignore or remember.
And in a world where AI can generate posts, campaigns, scripts, newsletters and brand messages in seconds, the real challenge is no longer creating more content.
It is creating a voice people recognise, believe and remember.
That is why we’re announcing one of the first certified masterclasses of Happiness Camp 2026:
Everything Sounds Fake: How To Make Brands Feel Human Again
Powered by Lisbon Digital School and led by Alex Couto, Creative Copywriter, Published Author and Storytelling Lecturer.
Trusted by teams from Samsung, Vodafone, Banco de Portugal, Deloitte and Inditex, Lisbon Digital School brings to Happiness Camp a high-value masterclass designed for people who want to communicate better, sharper and more humanly in the age of AI.
Participants who secure a seat and attend this masterclass will receive a certificate counting towards one hour of training in: Strategic Communication and Brand Storytelling.
Accredited by Lisbon Digital School.
Masterclass seats are limited, and every year they are among the first Happiness Camp experiences to sell out.
If your work involves brands, marketing, communication, content, culture or storytelling, this is one of the rooms you want to be in.
Secure your masterclass seat. Link in bio 🎟️
