31/05/2026
Some clothes carry more than colours and patterns ❤️💙💛💚
They carry stories.
About family, place, belonging, craft — and the people who wore them before us.
In Sápmi, traditional clothing is never “just a costume”. It tells something about where you come from, your area, family traditions, identity and sometimes also personal style. Colours, details, length and shape can vary across Sápmi — from north to south, between families and generations.
Daughter Maja Huuva & Henry are wearing the Jukkasjärvi Gakti (Sámi dress) and grandson Jovnna Simma Huuva is wearing the Karesuando Gakti.
Anna-Lena Kaati, who is the host at Kaatis Reindeer and moose, and being the “reindeer & moose mama” is wearing a summer Jukkasjärvi Gakti.
Here, in the Torne Valley, there is also other traditional dressed; with its green tones, floral shawl and beautiful details. A dress connected to Tornedalian culture, everyday life, celebration and pride in this place we call home. Birgit Furmark and Ella Lindahl are wearing the traditional Torne Valley dress.
We love how these photos show both: Sámi clothing and the Torne Valley dress, side by side. Different stories, different traditions — but both deeply connected to land, people and heritage.
These beautiful moments were captured by the talented 📸✨
Hey, btw, if you’re visiting Luleå this year, we warmly recommend the exhibition “DRÄKT” at An inspiring exhibition about traditional clothing, identity and craftsmanship, running until January 17th 2027 💚
Or, if you’re visiting:
- Jokkmokk a must visit is the
- Arjeplog make sure to pay a visit to the