Alpinia

01/04/2026

𝗧𝘂𝗿𝗶𝘇𝗲𝗺 𝗻𝗶 𝘃𝗲č 𝗶𝗴𝗿𝗮 š𝘁𝗲𝘃𝗶𝗹𝗸

Bled, 2. Gorenjski razvojni forum: “Ne potrebujemo več turistov. Potrebujemo več vrednosti.” Ena tistih izjav, ki ostane.

Med govorci je bil tudi naš direktor, Jure Repanšek, z jasnim pogledom, kam (in kako) naprej v Bohinju.

Ni šlo za olepševanje:
– manj lovljenja številk
– več fokusa na kakovost
– več lokalnega
– več sodelovanja

Gorenjska ima vse, da postane “cool destinacija” Evrope. Vprašanje je samo, ali bomo igrali na količino … ali na vrednost.

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𝗧𝗼𝘂𝗿𝗶𝘀𝗺 𝗶𝘀𝗻’𝘁 𝗮 𝗻𝘂𝗺𝗯𝗲𝗿𝘀 𝗴𝗮𝗺𝗲 𝗮𝗻𝘆𝗺𝗼𝗿𝗲

Bled, 2nd Gorenjska Development Forum: “We don’t need more tourists. We need more value.” That line stayed.

Among the speakers was also our Jure Repansek, contributing to a more thoughtful, sustainable direction for Bohinj.

No sugarcoating:
– less chasing volume
– more focus on quality
– more local
– more collaboration

Gorenjska region has the potential to become one of Europe’s “cool destinations”. The real question: volume or value?

31/03/2026

𝗟𝗷𝘂𝗱𝗷𝗲 𝘀𝗼 𝗱𝘂𝘀̌𝗮 𝗵𝗼𝘁𝗲𝗹𝗮

Natalija je del naše zgodbe že od samega začetka. Od hotela, kakršen je bil nekoč, do tega, kar je danes.

V naši reviji Alpinia Escape deli iskren pogled od znotraj na to, kaj v resnici ustvarja izkušnjo gosta.

Preberite celoten intervju: https://heyzine.com/flip-book/a26634aee8.html

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𝗣𝗲𝗼𝗽𝗹𝗲 𝗮𝗿𝗲 𝘁𝗵𝗲 𝘀𝗼𝘂𝗹 𝗼𝗳 𝗮 𝗵𝗼𝘁𝗲𝗹

Natalija has been part of this story from the very beginning, from what the hotel once was to what it has become today.

In Alpinia Escape, our hotel magazine, she shares an honest, behind-the-scenes perspective on what truly shapes the guest experience.

Read the interview via link above

18/03/2026

𝐊𝐫𝐨𝐧𝐚𝐧𝐣𝐞 𝐆𝐨𝐮𝐫𝐦𝐞𝐭 𝐕𝐢𝐥𝐞 𝐌𝐮𝐡𝐫

Včerajšnja podelitev Gault&Millau Slovenija 2026 je za Gourmet Vilo Muhr prinesla izjemno priznanje: 4 kape in 17 od 20 točk. Posebej ponosni smo, da je naš chef Davor Arnautović prejel še nagrado Chef prihodnosti.

Ko smo pred dobrim letom odprli Gourmet Vilo Muhr, je bila to vizija. Včeraj je postala realnost. Alpski slog kuhinje in izjemen občutek za detajle našega chefa očitno nista ostala neopažena.

Za vilo s kraljevsko zgodovino je bilo to prav posebno kronanje.

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𝐓𝐡𝐞 𝐂𝐨𝐫𝐨𝐧𝐚𝐭𝐢𝐨𝐧 𝐨𝐟 𝐆𝐨𝐮𝐫𝐦𝐞𝐭 𝐕𝐢𝐥𝐚 𝐌𝐮𝐡𝐫

Last night’s Gault&Millau Slovenia 2026 awards brought an outstanding recognition for Gourmet Vila Muhr: 4 hats and 17/20 points. We are especially proud that our chef Davor Arnautovic also received the Chef of the Future award.

Just over a year ago, when we opened Gourmet Vila Muhr, it was a vision. Yesterday, it became reality. The Alpine-inspired cuisine and refined attention to detail of our chef clearly did not go unnoticed.

For a villa with a royal history, it felt like a true coronation.

05/03/2026

𝗦𝘁. 𝗠𝗼𝗿𝗶𝘁𝘇 𝗮𝗹𝗶 𝗩𝗼𝗴𝗲𝗹?

V začetku tega tedna smo visoko nad Bohinjem predstavili Bohinj Club, skupni projekt Vila Muhr in chaleta Fox on the Rocks, ki povezuje izbrane namestitve, vrhunsko kulinariko in skrbno oblikovana doživetja v Bohinju.

Namen: da se zberemo za "Frozen Table".
Prizorišče: ledena miza na Voglu, ki so jo pridne roke ustvarjale skoraj en teden.
Meni: je skreiral odlični chef Davor Arnautović.

A še bolj kot kulinarični dogodek je bilo to srečanje ljudi, ki verjamejo, da je prihodnost turizma v povezovanju, naravi in doživetjih z vsebino.

In včasih najbolj nepozabna miza ni v restavraciji.
Ampak sredi Julijskih Alp.

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𝗦𝘁. 𝗠𝗼𝗿𝗶𝘁𝘇 𝗼𝗿 𝗩𝗼𝗴𝗲𝗹?

Earlier this week, high above Bohinj, we introduced Bohinj Club, a shared project from Vila Muhr and chalet Fox on the Rocks, connecting selected accommodations, exceptional gastronomy and carefully curated experiences in Bohinj.

The occasion: gathering at Frozen Table.
The setting: an ice table on Vogel, carved by hand over the course of a week.
The menu: created by chef Davor Arnautović.

But more than anything, it was a gathering of people who believe that the future of tourism lies in collaboration, nature and meaningful experiences.

And sometimes, the most memorable table isn’t in a restaurant. It’s in the middle of the Julian Alps.

📸: Kristjan Stepancic

16/02/2026

IŠČEMO VODJO STREŽBE V HOTELU BOHINJ

Vodi ekipo. Postavi standard. Ustvari izkušnjo, ki ostane v spominu.
Več info in prijave na: https://alpinia-group.si/zaposlitev/vodja-strezbe-m-z/

13/02/2026

𝗛𝗢𝗧𝗘𝗟 𝗕𝗢𝗛𝗜𝗡𝗝: 𝗠𝗘𝗘𝗧𝗜𝗡𝗚 𝗦𝗧𝗔𝗥 𝟮𝟬𝟮𝟲

Lani smo ponosno prejeli nagrado Meeting Star. ⭐ Letos pa smo nanizali že drugo in dosegli izjemno visoko oceno 4,975/5 kot Resort Meeting Hotel!

Hotel Bohinj ni samo dovršena arhitektura, temveč predvsem narava, prostor in trenutki za dušo, ki se pretvorijo v nepozabno izkušnjo, ki ostane z vami.

Hvala ekipi, partnerjem in vsem, ki verjamete v to kar gradimo skupaj.

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𝗛𝗢𝗧𝗘𝗟 𝗕𝗢𝗛𝗜𝗡𝗝: 𝗠𝗘𝗘𝗧𝗜𝗡𝗚 𝗦𝗧𝗔𝗥 𝟮𝟬𝟮𝟲

Last year we earned our first Meeting Star. ⭐
This year we've added another, with a top score of 4,975/5 as a Resort Meeting Hotel!

At Hotel Bohinj, meetings aren't just meetings, they are experiences shaped by amazing arhitecture, nature and genuine moments worth remembering.

Thank you to our team, and everyone who believes in what we create.

20/01/2026

Vila Muhr praznuje svoj prvi rojstni dan! 🏔️🍽️

Danes mineva eno leto, odkar je Vila Muhr na stežaj odprla svoja vrata. Najnovejša članica naše družine je v alpski svet vsekakor vnesla dodatno eleganco in odmevne kulinarične zgodbe Gourmet Vila Muhr.

V tem letu smo skupaj ustvarili nepozabne trenutke, gostili širok spekter obiskovalcev do kulinaričnih navdušencev, in ponosno sledili zastavljeni poti chefa Davorja Arnautovića, ki Bohinju dodaja svoj prepoznaven kulinaričen alpski pečat.

Čeprav se kdaj "kmetijska zemlja" upira, smo z vsakim projektom dokazali: vztrajnost in strast ustvarjata zgodbe, ki ostanejo.

P.s.: Na fotografiji vidite le del ekipe… a nas je še veliko več. Celotna ekipa zaposlenih oživlja našo zgodbo. Vsak projekt, vsaka izkušnja gostov, vsak detajl, vse to oblikuje toliko rok in src, ki delujejo za kulisami. 💚

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Vila Muhr celebrates its first birthday! 🏔️🍽️

Today marks one year since Vila Muhr has opened its doors wide. The newest member of our family has brought an extra touch of elegance to the Alps and introduced the memorable culinary stories of Gourmet Vila Muhr.

Over the past year, we’ve shared unforgettable moments, welcomed a wide range of guests, from casual visitors to true culinary enthusiasts, and proudly followed the set journey of Chef Davor Arnautović, whose signature culinary alpine touch has left its mark on Bohinj.

Even when land regulations or other obstacles try to push back, every project proves the same: persistence and passion create stories that last.

P.s.: On the photo, you can only see a part of the team. But the team behind the scenes, that brings our story to life, is much bigger. Every project, every guest experience, every detail is shaped by so many hands and hearts behind the scenes. 💚

15/01/2026

Ko sodelavka stopi na oder 🎭

Našo Lidijo Grilc običajno srečamo v službi. Včeraj pa nas je v drami Ograje popolnoma presenetila ... in navdušila. Močna zgodba o družini in odnosih, po besedilu Norma Fosterja.

Prišli smo kot sodelavci. Odšli kot občinstvo, ki ga je predstava resnično zadela. Bravo, Lidija. Ponosni smo. 👏

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When a colleague takes the stage 🎭

We mostly know Lidija Grilc as a colleague at work. Last night, in the play Ograje (Mending Fences), she surprised, and truly impressed us. A powerful story about family, relationships, and the things left unsaid, written by Norm Foster.

We came as colleagues. We left as a genuinely moved audience. Well done, Lidija. We’re soooo proud. 👏

10/11/2025

𝐊𝐨 𝐥𝐮𝐤𝐬𝐮𝐳 𝐩𝐨𝐬𝐭𝐚𝐧𝐞 𝐢𝐳𝐤𝐮š𝐧𝐣𝐚, 𝐧𝐞 𝐩𝐫𝐞𝐝𝐦𝐞𝐭

The Economist je pred kratkim zapisal, da klasični statusni simboli izgubljajo svojo privlačnost, prestiž se seli v doživetja in potovanja. In ko to prebereš, se zdi skoraj samoumevno: ljudje danes manj zbiramo, in se več okoriščamo. Manj dokazujemo, in več čutimo. Luksuz ni več v vitrini, ampak v trenutku.

Pretekli vikend je bil na Dunaju sejem Die Presse SCHAU, kjer se je Slovenija predstavila skozi svoj pravi obraz kot majhna, intimna, blizu narave, z občutkom za estetiko, za tišino, za detajl. Ne z agresivnim prestižem, ampak z butičnostjo, s prefinjeno skromnostjo, ki je pogosto bolj luksuzna kot razkazovanje samo.

Ta premik je zanimiv, ker ni trend, je realnost, ki jo čutimo v praksi: resnično razkošje ni več “kaj imaš”, ampak kako ti je ob tem, ko nekaj doživiš. In prav tu Slovenija pokaže svojo moč. Ne z volumnom, temveč z dušo.

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𝐖𝐡𝐞𝐧 𝐥𝐮𝐱𝐮𝐫𝐲 𝐛𝐞𝐜𝐨𝐦𝐞𝐬 𝐚𝐧 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞, 𝐧𝐨𝐭 𝐚𝐧 𝐨𝐛𝐣𝐞𝐜𝐭

The Economist recently noted that traditional status symbols are fading, prestige is shifting towards experiences and travel. And once you read it, it feels obvious: people today collect less, and feel more. Luxury isn’t displayed anymore, it’s lived.

This past weekend, at Die Presse SCHAU in Vienna, Slovenia presented itself in that spirit: small in scale, intimate in feeling, close to nature, attentive to detail. Not loud prestige, but quiet, beautiful elegance. The kind you actually remember.

It’s a meaningful shift, because this isn’t a trend, it’s a change of values. Real luxury is no longer about what you own. It’s about how it makes you feel.

05/11/2025

𝗧𝗿𝗮𝗷𝗻𝗼𝘀𝘁: 𝗺𝗮𝗻𝗷 𝗯𝗲𝘀𝗲𝗱, 𝘃𝗲𝗰̌ 𝗽𝗼𝗴𝘂𝗺𝗻𝗶𝗵 𝗼𝗱𝗹𝗼𝗰̌𝗶𝘁𝗲𝘃

V Bohinju je to realnost ... večji del območja je v Triglavskem narodnem parku, zato so nekatere stvari enostavno prepovedane. In prav to nas sili v jasne odločitve: manj pritiskov na prostor, več lokalnih dobaviteljev, upoštevanja sezonskosti, manj bližnjic.

V oddaji "Pot v zeleno: Bohinj - iskanje ravnovesja" je lepo prikazano, kako to delamo v praksi -> tudi mi smo vključeni kot primer.

A to je edina pot, ki dolgoročno zdrži.
👉 https://www.rtvslo.si/rtv365/arhiv/175171208?s=tv

Hvala RTVSLO za ustvarjanje tako vsebinsko pomembnih vsebin in urednici Darji Mihalič za idejo in izvedbo.

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𝗦𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗶𝗹𝗶𝘁𝘆: 𝗹𝗲𝘀𝘀 𝘁𝗮𝗹𝗸, 𝗺𝗼𝗿𝗲 𝗱𝗲𝗰𝗶𝘀𝗶𝗼𝗻𝘀

In Bohinj this is not theory... as most of our area lies within Triglav National Park. Which means some things are simply off limits. And that forces clarity: less pressure on space, more local suppliers, seasonality, fewer shortcuts.

The episode "Pot v zeleno: Bohinj - iskanje ravnovesja" shows this in practice, and we’re glad we could be one of the good examples.

But it’s the only path that truly holds.
👉 https://www.rtvslo.si/rtv365/arhiv/175171208?s=tv

Thanks to RTVSLO.si MMC for creating such meaningful content,
and to editor Darja Mihalič for the idea and ex*****on.

Turisti preplavljajo najlepša svetovna mesta, slikovite kraje, eksotične morske obale, gorske grebene, prodirajo v najbolj skrite kotičke našega planeta in posegajo že po vesolju. Iščejo kraje »kjer ni turistov« in gostilne, »kamor hodijo samo domačini« in nato s posnetki svojih dosežko...

01/10/2025

Pridruži se ekipi Hotel Bohinj, Vila Muhr / Alpinia Group

Gostoljubje, narava in edinstvena izkušnja za gosta so v središču našega dela. Trenutno vabimo k prijavi na različna prosta delovna mesta:
https://alpinia-group.si/zaposlitev/

Če te veseli delo z ljudmi, prijazna beseda in ustvarjanje nepozabnih trenutkov, si morda prav ti oseba, ki jo iščemo.

Pošlji prijavo na: [email protected]
📍 Lokacija: Bohinj