04/08/2026
𝐓𝐫𝐚𝐣𝐧𝐨𝐬𝐭 𝐧𝐢 𝐤𝐨𝐦𝐩𝐫𝐨𝐦𝐢𝐬. 𝐉𝐞 𝐬𝐭𝐚𝐧𝐝𝐚𝐫𝐝.
Če kdo misli, da trajnost pomeni manj izbire, nižjo kakovost ali odpoved udobju, potem pri nas zelo hitro ugotovi, da je razumel narobe.
Na Pohorju trajnost pomeni, da izberemo boljše.
Boljše sestavine. Boljše okuse. Boljše zgodbe.
Ne iščemo najkrajše poti do mize. Iščemo pravo. Zato veliko sestavin prihaja z bližnjih kmetij. Sadje ne potuje tisoče kilometrov. Meso in siri niso brezosebni industrijski izdelki. Med ima okus travnikov, žita okus štajerske zemlje, jabolko pa sonca, pod katerim je dozorelo.
To se pozna tudi na poslovnih dogodkih.
Rogljiček lahko ponudite skoraj kjerkoli. Mi raje postrežemo šmoren z domačo grozdno marmelado, potico ali gibanico. Ob njih lipov čaj, ki ga večina prepozna že po prvem požirku.
To ni manj.
To je več Pohorja na mizi.
Ko je hrana povezana s krajem, tudi obisk dobi drugačen pomen. Gost ne okuša le jedi. Okuša okolje, ljudi in tradicijo, ki tukaj živijo že dolgo pred nami.
Zato trajnosti nikoli nismo razumeli kot omejitev.
Razumemo jo kot odgovornost, da tisto, kar Pohorje ponuja najbolje, ponudimo tudi svojim gostom.
Prav zato je naziv 𝐓𝐫𝐚𝐣𝐧𝐨𝐬𝐭𝐧𝐢 𝐣𝐮𝐧𝐚𝐤 2025 za nas potrditev, da kakovost in trajnost ne hodita vsaka po svoji poti.
Hodita po isti.
𝐖𝐢𝐥𝐝. 𝐆𝐫𝐞𝐞𝐧. 𝐌𝐚𝐠𝐢𝐜. 𝐇𝐔𝐁 ni marketinški slogan. Je način, kako razmišljamo, izbiramo in gostimo. Vsak dan.
🌲🌲🌲
𝐒𝐮𝐬𝐭𝐚𝐢𝐧𝐚𝐛𝐢𝐥𝐢𝐭𝐲 𝐢𝐬𝐧'𝐭 𝐚 𝐜𝐨𝐦𝐩𝐫𝐨𝐦𝐢𝐬𝐞. 𝐈𝐭𝐬 𝐨𝐮𝐫 𝐬𝐭𝐚𝐧𝐝𝐚𝐫𝐝.
If sustainability means fewer choices, lower quality or giving up comfort, then people quickly discover they've misunderstood what it means here.
At Pohorje, sustainability means choosing better.
Better ingredients. Better flavours. Better stories.
We don't look for the fastest route to the table. We look for the right one. That's why so many of our ingredients come from nearby farms. Fruit doesn't travel thousands of kilometres. Our cheeses and meats aren't anonymous industrial products. Our honey tastes of local meadows, our grains of Styrian soil, and our apples of the sun that ripened them.
You can taste the difference during our business events as well.
A croissant can be found almost anywhere. We would rather serve šmoren with homemade grape jam, traditional potica or gibanica, accompanied by linden tea—the kind many people recognise from childhood with the very first sip.
That isn't less.
That's more of Pohorje on the table.
When food belongs to the place, the visit becomes something more. Guests don't just taste the meal. They taste the landscape, the people and the traditions that have shaped this region for generations.
That's why we've never seen sustainability as a limitation.
We see it as a responsibility—to serve the very best that Pohorje has to offer.
Being named the 𝐒𝐮𝐬𝐭𝐚𝐢𝐧𝐚𝐛𝐢𝐥𝐢𝐭𝐲 𝐇𝐞𝐫𝐨 2025 confirmed what we've always believed: sustainability and quality don't compete.
They walk the same path.
𝐖𝐢𝐥𝐝. 𝐆𝐫𝐞𝐞𝐧. 𝐌𝐚𝐠𝐢𝐜. 𝐇𝐔𝐁 isn't a marketing slogan. It's the way we think, the way we choose, and the way we welcome our guests. Every single day.
