24/06/2025
Congratulations! 🇹🇭🇮🇩🇯🇵🇲🇾🇻🇳 Top Asian Destinations for Europeans in 2025
(According to Agoda)
As Europe gears up for its summer holidays, digital travel platform Agoda reveals that Thailand remains the most searched Asian market by European travelers for the second consecutive year. Following closely are Indonesia, Japan, and Malaysia, with Vietnam making its debut in the top five.
The findings from Agoda’s ‘Europe to Asia Summer Travel Trends’ are based on accommodation searches for travel during July and August, the peak summer months for European travelers. Among the top destinations, Malaysia saw the largest rise in interest, with a 20% increase in searches compared to last year. China, benefiting from visa waivers that have been introduced for several European markets, recorded a 14% rise, while Sri Lanka experienced a 13% uptick.
The United Kingdom, France, Germany, Spain, and the Netherlands continue to lead as the European markets generating the most searches for travel to Asia. Meanwhile, Greece (+23%), Turkey (+21%), and Poland (+17%) emerged as trending origin markets, reflecting growing interest in Asian destinations from these regions.
Source: Agoda
https://www.agoda.com/press/agoda-unveils-europe-to-asia-summer-travel-trends-thailand-tops-the-charts-vietnam-joins-the-top-5/?cb=8y083m
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