24/10/2017
Alfa brings a new style to the Adawalls’ existed catalogue portfolio by being pure and natural but very assertive simultaneously.
The name itself gave us inspiration while we were trying to find a meaningful name that can fully attracts the style of our new catalogue. The origin of this word belongs to Greek. To begin, it leads to the Greek alphabet by being the first letter. Secondly, in animal science, the female and male animals called Alfa if they identify the rules in the flocks and direct the others. Finally, in human science, the leader who is chosen by the team to organize a better work environment is named as Alfa. Among these meanings, we started to think about this word deeper and decided to specify the images and thoughts it brings to our mind when we hear about it.
Leader…Male, calm, decisive, confident, maybe straight, maybe a little bit deep… However, never fancy, complicated or untidy. Because leaders don’t need to show or prove themselves, they don’t behave in excessive manners. They have their own aura. Addition to this, their confidence is silent, because they believe only insecurities are loud. In fact, for leaders, being assertive mostly means going deep in the simplicity. While we were designing our new catalogue, we thought about this kind of a leader.
It seems that with this catalogue Adawall strengthen its place in the sector widely and the company will never give up aiming being thousand steps ahead of others. Alfa shows us any catalogue can be as much as simple but marvelously assertive at the same time.
