SITSum

11/27/2018

The value of using social media influencers may be limited to younger travelers, and even then the resort may not benefit directly.

http://hotelmarketing.com/index.php/content/article/travel_influencers_work_better_for_destinations_than_hotels

03/14/2018

"Indeed, with more social networks turning to algorithms which are driven by engagement – and Facebook, most notably, putting increased emphasis on person-to-person engagement over person-to-Page – influencer outreach is becoming an increasingly popular option."

The investigation into foreign operatives meddling with voters via social has lead to a renewed focus on the authenticity of social metrics. Which could have big implications for influencer marketing. 

03/01/2018

The benefits of Influencer Marketing have not gone unnoticed. 59% of Marketers plan to increase how much they spend to work with influencers.

With 59% of marketers increasing their budget to work with social media influencers, Influencer Marketing is going to continue to grow. We will see hotels getting feature stories on top blogs and/or highlights on influential social profiles. There are a variety of reasons influencer marketing is tak...

01/24/2018

“Brands building in-house influencer marketing teams is probably the No. 1 trend in the industry right now,”

Brands like HelloFresh, L’Occitane and Nike are all hiring influencer marketing roles.

01/23/2018

"Let’s look at an example of how a top fashion brand, Forever 21, completely under-measured the value of its social media content."

Opinion: Photos get posted on Instagram, go quiet and resurface, pinned and repinned on Pinterest.

12/19/2017

When it comes to organic reach on the platform, both changes have favorable and unfortunate implications for brands, publishers and influencers. Here’s a rundown of them:

Marketers see more opportunity for discoverability.

12/19/2017

"Agencies are increasingly looking to use influencer content outside of the social media environment for programmatic buying, podcast promotions, e-commerce advertising and even TV commercials. Of course, there are additional content usage fees."

Influencer marketing has grown up in 2017, with more sophisticated data and tighter media contracts.

12/17/2017

To produce your influencer-powered content, you need to plan it months in advance.

Discover a four-step plan to create effective influencer roundups and improve your influencer outreach.

12/11/2017

A family-run YouTube channel, Ryan ToysReview generated about $11 million in pretax income in 2017, according to Forbes' annual list of the highest-earning YouTube celebrities.

The 6-year-old Ryan of YouTube's Ryan ToysReview made $11 million in revenue this year from his YouTube account, according to Forbes.

12/09/2017

"By working with the same influencer on several projects, mutual understanding is formed. Doing so leads to a more trusting relationship between you, the influencer and, ultimately, that influencer’s audience."

Opinion: If you don’t know the ins and outs of the influencer marketing game, it can be hard to navigate.

12/04/2017

The survey also found that 39% of marketers will increase influencer marketing budgets in 2018, with the majority planning to spend between $25,000 and $50,000, and most reported plans to leverage a multi-faceted influencer strategy, a press release noted.

Trends in the space are likely to include using a variety of types of influencers and leveraging the content to enhance other channels.

12/03/2017

"The table below shows social media's importance far outstripping that of product placement, content distribution and digital advertising. Every single respondent (100%) backed up this view, saying they believe their social media promotion is proving very effective."

Celebrity Intelligence this week released a new study, The Age of Social Influence, which includes some interesting findings about the evolution of influencer campaigns.