The Swedish Affair

03/30/2016

Swedish Affair says THANK YOU to all our guests creating many great moments at SXSW 2016.

03/18/2016

Still in Austin and you don't want the Swedish Affair to end just yet? We're doing a Games meetup tonight at the Grackle, details here:

It's SXSW and this weekend is not only filled with music but also with awesome Games! Come and have a beer with Swedish and Texas Game Developers and friends this Friday from 7PM to late. Sponsored by Paradox Interactive, publisher of great games as Magicka, Cities Skylines and Pillars of Eternity.…

03/17/2016

Thank you SXSW and everyone who has a part of the and for an amazing week full of interesting panel discussions, mind-opening presentations and lots of inspiration! A special thank you to our organizing parties, including Tillväxtverket and many, many more. See you at !

03/17/2016

has been a blast! For future updates on everything related to Swedish music and advertising, make sure to check out Livemusik Sverige and Sveriges Kommunikationsbyråer (in Swedish).

03/17/2016

If you are interested in Finnish start-ups in particular, then you are lucky! Finnpro will be at until Saturday.

Finland is participating in SXSW festival (South by Southwest, Austin, Texas, March 10th-19th, 2016) as part of a larger Nordic contingent. Startups, bands and movie productions are all part...

03/16/2016

Music is one of Swedens greatest exports and u could say that Export Music Sweden knows all about it! As we head back to Sweden- Follow this crew for info beyond and the

Silvana Imam, Nordic Pop Up yesterday, SxSW, Austin, TX

03/16/2016

We can't believe SXSW is almost over but join us today at 11.30 am in booth 1521 to hear from the top start-ups from the Nordic countries. If you still can't get enough of the and Nordic start-up scene, you can always head over to Nordic Innovation House to learn more!

Nordic Innovation House Silicon Valley is a co-working & virtual office for Nordic tech companies, investors and local advisors.

03/15/2016

Reminder: The countdown has begun, feel the beat! Nordic Muisc Pop-Up is happening soon at the with a heavy lineup! Vulkano FEWS Satellite Stories Silvana Imam and many moore amazing artist from the Nordic countries. RSVP and come hangout, listen to great music and inhale food, drinks and the fresh Austin air.

Enjoy the music from the Nordic countries! The Nordic countries has been a strong force in international music for years. Come meet and listen to some of the up and coming stars.  F

03/15/2016

Can fashion shows be ? Of course they can! Come to booth 1521 today at 1pm or 2.30pm to see what IDA KLAMBORN did.

Experience Ida Klamborn’s show at Fasion Week in Stockholm – where we democratized the fashion world for the first time. Take your seat at Front Row in your mobile phone or directly at democraticfrontrow.com

03/15/2016

The most exciting startup scene you have never heard of isn't in Seattle, or London—it's in . The Nordic countries have generated the highest percentage of unicorns per capita in the world and in absolute numbers they are only behind Silicon Valley and Beijing. The most innovative products and solutions from this region are showcased at the SXSW Interactive Expo and at various events at the . Tomorrow is the final day! Make sure to check it out!

The NORDIC LIGHTHOUSE is brought to you by Team Finland, The Swedish Affair group and a whole lot of organizations and companies from Finland, Sweden, Denmark and the other Nordic countries. Help us transform the Waller Creek Boathouse into The Nordic Light House. See and experience installations an…

03/14/2016

Let's take a look at the music industry and what happens when it is suddenly distupted. Join us for a panel discussion tomorrow at 11.30am at the . The panel will feature author of "The Song Machine", John Seabrook, and composer Robert Levin.

A look at the music industry, and in particular at the Swedes and others at the mixing tables. John Seabrook, author of “The Song Machine,” talks about what happens when an industry is catastrophically disrupted—spurring innovation, competition, intense greed, and seductive new products. Host: Per S…

03/14/2016

Although the countries can be cold, Nordic design is red hot. In this panel discussion, moderated by Danish Design Centre, the DNA of this phenomenon was covered. What do you think makes Nordic design so special?