Pet Resort Marketing

06/03/2026

60 years. Let that sink in. 🐾✨

We are beyond proud to celebrate Animal Inn Pet Resort & Spa in Lake Elmo, Minnesota, on this incredible milestone. Since 1966, Animal Inn has been providing pets and their families with the kind of care that keeps them coming back year after year, decade after decade.

13 acres. 40,000+ square feet of outdoor play space. A staff that lives and breathes pet care. Multiple award winner. And six decades of trust built one pet parent at a time.

That doesn't happen by accident. That happens because you genuinely love what you do.
Here's to Animal Inn Pet Resort & Spa — 60 years down and so many more to come. The pets of Lake Elmo are lucky to have you. 🐶🐱
https://www.animalinnpetresort.net/

06/02/2026

Pet Boarding & Daycare Expo West — that's a wrap! 🐾🎉
To everyone who stopped by Booth #14, sat in on our Digital Marketing Double Header, or just came over to say hi — THANK YOU. You are exactly why we love this industry so much. The energy in that room was incredible, and we are still buzzing from it.

A huge thank you to Barkleigh for putting on another incredible event and creating a space where the pet care community can learn, connect, and grow together. You do it right every single time. 👏

And a massive shoutout to our very own Candace Collins and Juls Scores for taking the stage and delivering one of the most packed, practical sessions of the week. Watching this community walk away with real tools they can use starting Monday — that's the whole point. So proud of you both. 🎤✨

📲 If you missed the talk and want the full slide deck, drop a comment below, and we'll get it to you! No strings attached, just good stuff you can actually use.

Here's to everyone out there building something great for the pets and pet parents in their community. Until next time. 🐶🐱

05/25/2026

Phoenix, we're coming for you. 🌵🐾

The Pet Resort Marketing team is headed to Pet Boarding & Daycare Expo West, and we are READY. Stop by Booth #14 and say hi — and make sure you grab a seat for our session Wednesday with Candace and Juls. Organic social, paid ads, and everything in between. Let's go. 🎤

05/21/2026

We are so ready! 🐾 May 25-28 | Phoenix, AZ

Our very own Candace Collins and Juls Scores are taking the stage at Pet Boarding & Daycare Expo West for the Digital Marketing Double Header: Organic Social & Paid Advertising to Pack Your Pet Resort — and they cannot wait to see you there.

"We've packed everything we know about what's actually working right now into this session, social and paid, together, the way they were meant to be. Come ready to take notes." 📝

Whether you catch us on stage or stop by Booth #14, we'd love to connect. The session is Wednesday at 4pm— don't miss it. https://ow.ly/zGQc50Z2Tzn

05/21/2026

05/15/2026

Heading to Pet Boarding & Daycare Expo West in Phoenix later this month? So are we. Stop by Booth #14 and let's talk about what's actually moving the needle in pet resort marketing right now — paid media, SEO, Meta, all of it. We're ready to dig in. May 27-28 | Phoenix, AZ 🐾

05/08/2026

This is a must-read for any pet resort owner thinking about how their website actually converts. https://ow.ly/hVmm50YVL9a

Your website isn’t just a brochure anymore. It’s a trust test.

In today’s search environment, pet parents are doing most of their research before they ever land on your site. By the time they click, they’re not browsing, they’re deciding.

That means your website has one job: clearly show who you are, how you care for pets, and why you can be trusted.

As we’ve seen across the industry, fewer visits don’t mean less opportunity. They mean higher intent and higher expectations.

If your site isn’t answering real questions, showing real people, and proving real experience, you’re losing qualified bookings.

Can I trust this business with my pet? That question sits underneath nearly every dog boarding and dog daycare decision. If the website does not answer it quickly and credibly, the pet parent may continue researching.

05/06/2026

Not every website visit is created equal anymore.

In this latest piece, Joe breaks down why fewer visits don’t mean less opportunity. In fact, each visit now carries more weight than ever. Pet parents are arriving with intent, asking trust-based questions, and making faster decisions.

If your website isn’t clearly communicating who you are, how you operate, and why you can be trusted, you’re losing high-value opportunities.

A great read for any pet resort owner thinking about how their website actually converts.

Read the full article here: https://ow.ly/tohn50YVKFc

Pet Resort websites can no longer be treated as a passive destination. They must build trust, answer practical questions, reduce hesitation, and move the pet parent toward a confident next step.

04/28/2026

AI is a powerful tool, but it should never replace your expertise.

The best use of AI in marketing is not letting it think for you, but using it to think with you. From strategy planning to content creation and customer insights, AI works best as a partner that helps you move faster and smarter, while your experience and decision-making stay in the driver’s seat.

In our latest blog, we break down how pet resort owners can use AI as a think partner, not a think leader, and why that mindset matters more than ever in 2026.
https://ow.ly/l9z250YR663

AI should be your think partner, not your think leader. Learn how pet resort owners can use AI to improve strategy, decision-making, and marketing without losing human judgment or brand authenticity.

04/24/2026

We’re excited to have Candace Collins and Juls Scores representing Pet Resort Marketing at Pet Boarding & Daycare Expo West for their session: Digital Marketing Double Header: Organic Social + Paid Advertising to Pack Your Pet Resort.

They’ll be sharing how organic social and paid advertising work together to increase visibility, drive bookings, and help pet resorts grow smarter. If you’re attending, be sure to join the session and connect with our team.
https://ow.ly/sf3s50YP3Ii