Larry Colson Area Director, Franchise Services

Name: Larry Colson Area Director, Franchise Services
Address: 915 Meeting Street, Suite 600, Bethesda, MD, 20852, US
Telephone: (505) 301-2437

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Bethesda, MD
Larry Colson Area Director, Franchise Services

Helping hotels improve revenues and performance through strategies that are proven effective.

Area Director, Franchise Performance, Choice Hotels Core Brands in Idaho, Montana, Eastern Washington, Eastern/Central Oregon, Northern Nevada and NW corner of WY. 30+ years in the Hospitality Industry, previously in NM and CO.

01/08/2019

This is a pretty good article to help a manager think about the bottom line throughout the month...not just when it is "too late". There are several tools that can help you, like the ones we offer through Creative Ingenuity Associates (GROW program) - there is value in knowing where you are spending and how you are comparing to your budget. Do you have a budget? If not...let's help you get there!

A GM’s job interview is a challenge for the incumbent because they need to be ready for just about anything.

01/31/2018

There is a balance to all things, right? You should want your hotel to be a place all types of markets can relate to. Here are some tips on a "newer" traveler - the Millennial. (I know they are not THAT new...but are we paying attention?) Don't forget about the Senior, the Corporate Account, the Group Business, the Government Traveler, National Sales Accounts etc...all markets are key. Focus on the ones that fit your hotel best - and don't forget about the customers that we might not be aware of - the "newbies"...the Millennials. Are you adapting to everyone's needs?

You're probably aware by now that millennials are becoming the most influential generation when it comes to traveling habits and that they're a perfect target group for most hoteliers. Not only do they love to travel, but they also love to spend money - especially so if

01/25/2018

Great announcement this week! This has been building up for years - tons of preparation.

The new choiceEDGE system is the first new global reservation system from a hotel company in more than 30 years.

11/22/2017

This article is pretty detailed...you'll want to stop the multi-taking and focus on it. There are some pretty good ideas here for Revenue Management for your property. Loyalty-Based Pricing is something that Choice is doing - good to know we are practicing on of the trends, even though it isn't very popular with the OTA sites. Happy Reading and practice some of these ideas as they wil help drive some revenue your way!

Some common themes of recent revenue-management trends center on changing consumer preferences and technology acting as both an obstacle and enabler.

11/21/2017

Now that business is a bit slower, it's time to take a look at your online content. What sells best? Does your site/page have updated information about your hotel? This is something that should be done more than once a year. This article has a few more ideas as well.

Content marketing is here to stay. The reason is, that when it is done correctly, you can have a piece of content that keeps on giving. You invest in getting quality content, and it only gets better with time. It is easier said than done. I know

11/07/2017

A great report in Choice’s 3rd Quarter.

Choice Hotels was undeterred by hurricanes last quarter as it kept its eyes on opportunities in technology and franchising.

08/23/2017

This is a great article - no brainer. I have SEVERAL properties that are not perfect yet out perform their competition (even some of the bigger brands) because of this; SERVICE. Connecting with the guest is very important and it always wins! Happy Reading!

Delivering an unforgettable guest experience is a brand promise delivered on by hotels around the world. And to say it’s an important promise for hotels to make is a bit of an understatement. Consumers today have access to an unparalleled amount of information, and

06/23/2017

What a great and refreshing article! Enjoy the read! Managers; be PREPARED to do your best and SERVE WITH your employees - EMPOWER them...get them prepared for SUCCESS!!!

There’s the age old saying “If you can’t handle the heat, get out of the kitchen” regarding tough environments and finding those with the grit to get through it. While it is true that not every person is fit for any job out there in the hospitality industry, it is

05/26/2017

Great council for new construction properties...an EVEN BETTER message for properties that are open and gearing up for the summer season. ARE YOU READY??? Is your staff trained? Is your pricing looked at DAILY? Are your rooms in optimal condition?

The swift pace in which hotels are being constructed and opened has led many industry experts to question how prepared hotels are for optimizing their revenue potential. This becomes especially apparent in the face of strong competition from both

Address

915 Meeting Street, Suite 600
Bethesda, MD
20852

Telephone

(505) 301-2437

Website

http://www.choicehotels.com/

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