09/10/2026
$35K ➡️ $95K ➡️ $132K +
One property. 3 Years. 4X revenue.
What happens when you start treating your vacation Rental like a business?
Here’s a real world case study of one of our own northern Michigan vacation rentals.
2024: $35,000
2025 : $95,000
2026 : $132,127.02 YTD
Almost a 4X increase in revenue, likely will be by EOY. It is a market leading property.
We got there by continually improving the entire business.
We focused on:
• pricing and revenue management
• listing optimization
• professional Photography
• delivering top-notch hospitality
• increasing shoulder/Winter bookings
• understanding our guest avatars
The biggest lesson?
A beautiful property is NOT automatically a highly profitable vacation rental.
Many owners buy a beautiful property, take some pictures, list it on Airbnb, and wait for the bookings.
But there is a big difference between owning a vacation rental, and owning a highly profitable vacation rental business.
That is why my wife Kim and I started Water and Woods Vacation Rental Management.
We own and operate our own Northern Michigan vacation rentals.
We’ve tested strategies, gone down the dynamic pricing rabbit hole, reinvested, optimized, and learned what truly moves the needle.
Now we bring that experience to the properties we need manage.
We are intentionally a boutique vacation rental management company, focused on quality over quantity.
Our mission:
Maximize your property’s revenue and deliver exceptional guest experiences.
If you’re a Northern Michigan vacation rental owner and you’re wondering:
“what should my property REALLY be earning?”
We should talk.
Because your vacation rental is an investment. TREAT IT LIKE ONE.
Call or text me anytime.
616-836-2303