01/06/2026
As we head into 2026, the hospitality landscape is being reshaped by experience-driven travel, smarter use of technology, and evolving guest expectations. H&LA's Kate Cheung breaks down the trends that will define the year ahead.
By: Kate Cheung, CHIA In 2025, the hospitality industry experienced a more normalized operating environment. Average daily rates grew modestly while overall occupancy softened, and demand remained stable amid rising operating costs and broader economic uncertainty. Several macro-level factors shaped...