06/06/2026
FRIO’S DRY FIFTY
Tom Neal owned 50 acres of land without water. Whenever he went out to the property, he would tell Mimi he was headed to “the dry fifty.” Years later, when Jody and Gayle had the vision to sell T-shirts on that same land, they named their store Frio’s Dry Fifty.
Jack Graves once wrote the following on the back of a Polaroid snapshot of each girl:
Jody (age 7) – “…and friend, our latest hound-dog addition. This little ‘missile’ can put more things into orbit than Cape Canaveral will ever dream of. She’s the ‘B’ in busy—a jarring joy!”
Gayle (age 10) – “Half out of lollipops, half into bobby socks—the quiet elf, rarely bothered about anything except leaving TV for bed and what’s for ballet class today!”
Their father’s words captured personalities that would later complement each other perfectly in their business venture, which began with selling Concan T-shirts. Jody became the go-getter and taskmaster, making sure the store looked its best and that customers were well cared for. Gayle, more easygoing by nature, now prefers her children to contribute in this thriving business.
Gayle, Brooke, Danna, Emily and sister Janeal each have different creative ideas that contribute to the eclectic nature of the store.
Memories: Tiffany Dillard from Orange, Texas, was recently shopping at Frio’s Dry Fifty. Following are her comments: Everything is great here – the staff, the ice cream store, and all that they have to offer inside and outside. I was looking for a Frio River blanket, and they just found one for me. After leaving here we are going to Neal’s Dining Room. Our family travels to many different places, but we always come to Concan and Frio’s Dry Fifty each year.