10/08/2026
Cannon Creek was never supposed to be a hotel...
The problem? Bill (our Founder) has never been particularly good at sitting still. š
If thereās a trail, heās taking it. A bluff, heās climbing it. A creek, heās following it. And if thereās something on the property we havenāt found yet⦠Bill is probably already looking for it.
Case in point: In this video, Bill is squeezing his way through a narrow rock passage discovered while exploring the property... because apparently 650 acres means thereās always one more place to check out.
That sense of adventure started long before Cannon Creek.
Bill Westmoreland grew up on a to***co farm in rural North Carolina, finding peace and freedom exploring the woods around him. He later served more than a decade in the United States Marine Corps before going on to build multiple businesses of his own.
Then, as retirement started getting closer, he discovered 650 acres tucked away in the Tennessee mountains.
Creeks. Hidden waterfalls. Towering bluffs. Miles of woods to explore.
It felt like a return to the place he had always been happiest.
So naturally, instead of retiring⦠he decided to build something. š
That land became Cannon Creek.
Today, Bill and his family are transforming it into an intimate, 15-accommodation landscape hotel built around the things he has loved his entire life: nature, adventure, and finding a little peace away from everything else.
And yes, heās still exploring.
We canāt wait for you to explore it, too. Would you take this cut through?! š
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