Lynx Automation

10/12/2026

If you were using , you already know — they closed on October 1.

No warning. No graceful handover. Just a platform that was part of your daily operations, gone.

If you're still figuring out what's next, we want to make this simple.

Lynx Automation isn't just a replacement for Aurmur. It's what most operators wished Aurmur had become.

Here's what switching looks like:
🔐 Smart lock integrations — every major brand, all your properties, one dashboard
📲 Guest communication — automated messages triggered by lock activity, not manual scheduling
🏠 In-room hospitality TV — branded welcome screens, guidebooks, and upsell offers on your existing TVs
📊 Smart property analytics — real-time visibility across your entire portfolio
⚡ 30+ PMS integrations — your current setup almost certainly connects

We've helped teams migrate from Operto, Aurmur, and other platforms. We know the process, the pain points, and how to get you live without disrupting your current bookings.

The guest experience doesn't stop because a platform closes. Let's make sure yours doesn't either.

Read our full migration guide or book a call — https://meetings.hubspot.com/nishant24/web-2026

10/05/2026

Nashville, we are having a great time. 🎸

Vacation Rental Management Association - VRMA Conference 26 is going on at Music City Center this week — and the conversations on the floor confirmed what we at Lynx Automation already believed: the best operators in short-term rentals aren't waiting for the industry to catch up. They're building the future right now.

Three themes that came up again and again:
🤖 AI is no longer a buzzword. Operators want to know specifically how automation handles guest communication, device management, and revenue optimisation — not in theory, but live, in their portfolio.
📊 Data beats gut feeling. The operators scaling fastest have a single dashboard view of every property. They're not logging into 5 tools to understand what happened yesterday.
🏨 The guest relationship belongs to the operator — not the OTA. The most engaged conversations were around owning the guest journey from booking to rebook, across every channel.

These aren't trends. They're the new baseline. Know more - https://www.getlynx.co/

Thank you to everyone who stopped by to talk hospitality, automation, and what the next chapter of this industry looks like. The energy at Vacation Rental Management Association - VRMAVRMA this year is something else.

If we didn't get the chance to connect in Nashville — let's fix that. Drop us a message or book a demo. The conversation is just getting started. - https://meetings.hubspot.com/dgala

10/01/2026

Heading to Vacation Rental Management Association - VRMA Conference in Nashville? 🎸

Our co-founder Dipen Gala will be at VRMA 2026, October 4–6 at Music City Center.

Come see how agentic AI is taking over the busywork in vacation rentals: answering guest calls, sending code-synced check-ins, putting welcome screens on the in-room TV, and handling upsells on autopilot.

Smart locks or Hospitality TV: Dipen will have a live demo running.

👉 Book time with Dipen: https://meetings.hubspot.com/dgala

09/28/2026

Your guest booked on Airbnb. Which means Airbnb owns their email, their messaging history, their loyalty, and their next booking.

You got the cleaning fee.

The best operators in 2026 aren't just thinking about the stay. They're thinking about the relationship — and how to own it across every touchpoint, regardless of where the booking came from.

That's exactly what Lynx Automation was built for.
→ Own Your Guests — One guest portal that works whether they booked on Airbnb, Vrbo, or your own site. Their access code, pre check-in, guidebook, and chat — all in one place under your brand.
→ Build Connection — A personalised in-room welcome the moment they walk in. Two-way messaging triggered by real-time lock activity. Your brand voice, not a platform's.
→ No IT Stress — One dashboard for every property, every device, every workflow. No calling five vendors. No hoping things don't break before check-in.

The booking channel is temporary. The guest relationship is yours to keep. - https://www.getlynx.co/

"We have Lynx in every market we operate. Our guests don't have to download an app; they love the convenience, and our owners love the extra security." — Marybeth, VRC Vacation Rentals

09/21/2026

Hospitality automation has a new chapter. And it's called Agentic AI.

Here's the difference that matters:

Old automation waits. You build the rule. You set the trigger. You maintain it. When something changes — a new booking channel, a different guest type, an edge case you didn't plan for — the rule breaks and you're back to manual.

Agentic AI acts. Not because you told it to right now, but because it understands the context, the guest, and the outcome you're trying to create.

At Lynx Automation, this is the shift we're building toward — a guest experience platform where AI handles the engagement layer so your team can focus on what actually builds loyalty.

Not a chatbot. Not a workflow builder. A system that curates the guest experience end to end — from the moment they book to the moment they're back home thinking about their next stay.

"Curate a guest experience that looks like a hotel but feels like home."

That's the Lynx vision. And it's powered by AI. - https://www.getlynx.co/

09/14/2026

The best proof isn't a product demo. It's what operators say after 6 months of using it.

🏡 EverLong Residential — Palm Springs, CA
A boutique wellness escape that needed consistency without complexity. With Lynx, they achieved seamless operations across every unit, reduced guest friction at every touchpoint, and scaled without adding headcount.

" has brought us the consistency and reliability we needed to enhance our guest experience, reduce operational headaches, and scale seamlessly." — Matthew Johnson, Owner

🏖️ Roelens Vacation Rentals — Outer Banks, NC
A coastal portfolio operator that transformed their entire guest journey — from keyless access to automated messaging to real-time device management — all from one dashboard.

🌴 I Love Vacations
Achieved limitless scalability with Lynx's smart lock integration — growing their portfolio without growing their support burden.

🏠 Midget Realty — Outer Banks, NC
A complete tech overhaul that redefined their approach to hospitality. Lynx became the operating system for their entire business.

Different properties. Different markets. Different challenges.

One platform. Same result every time.

Your property is next. - https://www.getlynx.co/

09/08/2026

Your guest just messaged you on Airbnb. Then texted you. Then emailed you through your booking site.

It's the same person. It's the same question. And you're answering it three times across three different apps.

Lynx Automation Unified Inbox ends that.

Every guest message — from Airbnb, Vrbo, your direct booking site, SMS, and email — lands in one place. One thread. One response. Zero channel chaos.

But here's what most people don't know about Lynx Automation integrations:
🎙️ Alexa & Google Assistant — guests can control their room with their voice
🔊 Bose & Sonos Speakers — schedule welcome music at check-in automatically
🏊 Pool Sensors (Pentair) — monitor temperature, chemistry, and alerts hands-free
🪟 Window Shades — automate open/close based on time of day or occupancy
🚿 Towel Trackers — know exactly when linens need replenishing
💧 Water Valves — auto-shutoff on leak detection to prevent property damage

400+ integrations. One platform. Most operators are only using 20% of what Lynx Automation can do. - https://www.getlynx.co/software/unified-inbox/

What's the one integration that would change your day the most?

08/31/2026

Hospitality operators don't buy software. They buy outcomes.

Here are the four outcomes Lynx Automation delivers — every time:
↓ 30% in Operating Costs
Real-time workflow automation eliminates manual task management across check-in, turnover, maintenance, and guest communication. Fewer hours. Fewer errors. Less spend.
↓ 15% on Utility Bills
Smart device rules cut energy waste automatically — thermostats pull back on vacant units, lights follow guest schedules, sensors catch anomalies before they cost you.
↑ 11% Revenue Boost
Automated upsells — early check-in, late checkout, custom services — convert gap days and idle windows into passive income without a single manual step.
📈 More Direct Bookings
A white-label guest app with your brand, your logo, and your direct booking link puts you back in control of the guest relationship — not the OTAs.

These aren't projections. They're numbers our operators see — across 30+ PMS integrations, 400+ IoT devices, and properties in cities around the world.

What outcome matters most to your business right now? - https://www.getlynx.co/

08/24/2026

The most expensive thing in hospitality isn't bad reviews. It's gaps.

The gap between checkout and cleaning starting. The gap between a maintenance issue happening and someone finding out. The gap between a device going offline and your next guest arriving.

Lynx Automation Operation Automation closes every single one. Here's how it works:
- IF a guest checks out → THEN trigger cleaning workflow + notify housekeeper + reset thermostat to eco mode + revoke door access
- IF a noise alert fires → THEN send guest warning + notify manager + log incident
- IF a device goes offline → THEN alert maintenance + create task + flag on dashboard
- IF a gap day opens → THEN send early check-in upsell offer automatically

You build the rules once. Lynx Automation runs them forever — across every property, every booking, every time.

No checklist. No phone calls. No gaps. - https://www.getlynx.co/software/workflow-automation-smart-rules/

08/17/2026

Everyone is talking about Agentic AI. Very few operators actually know what it means for their business.

Lynx Automation CEO Resha Shroff joined The Vacation Rental Show to cut through the noise — and she didn't hold back.

Here's what she unpacked in this episode:
📋 Every AI deployment needs KRAs — Key Result Areas — the same way a new hire would. Without them, you can't measure it, manage it, or trust it.
🚀 Start internally. Before your AI ever touches a guest, test it on your own operations. That's how you build confidence — and catch mistakes before they cost you a review.
🧠 Resha also shares how she built her own AI executive assistant in Claude — and what it does for her every single day.

15+ years as an operator, investor, and founder — Resha sees AI from every angle of the hospitality equation.

This one's worth your full attention. 🎙️

👉 Listen now: https://podcasts.fame.so/e/0njy4x58-why-agentic-ai-fails-without-a-job-description-with-resha-shroff-of-lynx

Resha Shroff is the CEO and founder of Lynx, a hospitality automation technology company that's grown from a startup into a global platform serving thousands of properties. With over fifteen years investing in and operating short term and midterm rentals, plus boutique hotel co-investments, Resha br...