05/28/2026
The Whatness Problem: A Essay by Spillian Founder Leigh Melander.
"I wasn’t trying to create a bunch of randomly adjacent products. I was trying to figure out whether something deeper could travel across forms.
Whether the essence of what mattered to us at Spillian — imagination and hospitality and meaning and reveling and curiosity and belonging — could somehow live inside objects and stories and experiences out in the world beyond the physical place itself, and actually give people juice in their lives."
Read the full essay by clicking on 'substack' in our linktree.
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