Caribbean Hotel & Tourism Association

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Caribbean Hotel & Tourism Association

The Caribbean Hotel & Tourism Association (CHTA) is a federation of 32 National Hotel Associations, with more than 600 hotel members and 300 allied members

FOLLOW CHTA ON ALL SOCIAL MEDIA:

Twitter: https://bit.ly/CHTANow
LinkedIn: https://bit.ly/CHTA-LinkedIn
Instagram: https://bit.ly/CHTA-Instagram
YouTube: http://bit.ly/CHTAYouTube
Pinterest: http://bit.ly/CHTAPinterest

06/05/2026

"The next chapter of Caribbean tourism is maximizing the value that tourism creates for Caribbean people."

Yesterday at Caribbean Week, CHTA President Sanovnik Destang joined regional leaders for the launch of the CTO Tourism Supply-Side Ministerial Committee, reinforcing a message our members have championed for years: stronger tourism linkages create stronger Caribbean economies.

Through CHTA's Linkages Task Force, advocacy efforts, and the commissioned CHTA Tourism Linkages Demand Study, we are working to expand opportunities for Caribbean businesses, strengthen local supply chains, and increase the economic value tourism generates across our region.

This is one example of how CHTA works on behalf of its members—not only promoting Caribbean tourism globally, but also helping shape the policies, partnerships, and business opportunities that strengthen tourism's impact across the region.

06/04/2026

A new partnership built around the people who power Caribbean hospitality.

We're proud to announce that CHTA has signed a Memorandum of Understanding with the Caribbean Society for Human Resource Professionals (CSHRP), formalized at the LOUD26 Conference in Kingston, Jamaica.

This agreement creates a regional framework for knowledge sharing and professional development, putting HR practitioners at the center of how our industry grows. As the Caribbean's largest private-sector employer, our sector thrives when the people behind every guest experience are supported, recognized, and rewarded.

Among the first initiatives: a Regional Hospitality Salary Survey launching in 2027, giving employers benchmarking data on compensation and benefits to help attract and retain top talent. The partnership will also bring co-hosted HR leadership events, preferred CSHRP rates for CHTA members, dedicated webinar programming, and facilitated connections between CSHRP members and CHTA partner hotels.

In the words of Brittany Brathwaite, Chair of CHTA's People Development Initiative and Chief People and Development Strategist at Ocean Hotels Group Barbados, our people are the very foundation of Caribbean hospitality and tourism.

A virtual press launch is coming soon with timelines and programming details. Stay tuned.

06/02/2026

Caribbean hospitality leaders, this one is worth your calendar.

CHTA has secured an exclusive member discount for the Hospitality Sales & Marketing Association International (HSMAI) Commercial Strategy Conference, happening June 16-17 in San Antonio, Texas. It is the must-attend event for our industry, bringing sales, marketing, distribution and revenue optimization together to drive hotel performance.

What members can expect:
🤝 2 days of networking
📚 30+ educational sessions
💼 Meetings with the best partners in the business
💡 Partner Insights Workshops

Ready to attend at the special CHTA rate? Contact our Membership Team to register and lock in your exclusive pricing.

Learn more about the event at commercial.hsmai.org.

06/01/2026

CHTA and CTO Present: Weathering the Storm: Strengthening Tourism Resilience

With the 2026 Atlantic Hurricane Season upon us, CHTA and CTO are hosting an essential virtual webinar. Together we'll give the region the knowledge and practical tools to prepare ahead of the season, respond when storms hit, and strengthen long-term resilience.

📅 Date: Monday, June 8, 2026
🕙 Time: 10:00 a.m. to 11:45 a.m. AST/EST
💻 Format: Virtual (via Zoom)

What to Expect:

2026 Seasonal Climate Outlook
Tourism Sector Preparedness and Coordination
Jamaica's Lessons from Hurricane Melissa
Disaster Risk Financing and Parametric Insurance
Private Sector Insurance Perspectives
Forward-looking strategies for a stronger Caribbean tourism sector

This is a must-attend event for hotels, resorts, associations, tourism businesses, disaster management agencies, members of the media, and every stakeholder committed to protecting the region's tourism economy.

Register now: https://us02web.zoom.us/webinar/register/WN_AzPxfBUaSQi9Na7uO65DkA?fbclid=IwY2xjawSKcMVleHRuA2FlbQIxMABicmlkETJqcm41WDVkOFdzTEJRbHd5c3J0YwZhcHBfaWQQMjIyMDM5MTc4ODIwMDg5MgABHlDCCJIPk8OdKaIWX2-2M6tHTk0yDV_mlQ4KG1c6sPa6UbhB2qtX8XngoyJP_aem_F_tK8V1lq6K7F3YN6qe_BA #/registration

05/29/2026

CHTA CEO Vanessa Ledesma recently visited St. Vincent & the Grenadines during the Tropical Shipping Disaster Management Workshop.

While on island, Vanessa had the opportunity to connect with SVGHTA members and tourism stakeholders, learn more about the destination, and visit several local properties and businesses.

A special thank you to the SVGHTA and the members who extended such warm hospitality and took the time to share their insights and experiences during the visit.

These visits continue to play an important role in helping CHTA stay connected with members and destinations across the region.

We look forward to continuing the conversations and welcoming strong participation from St. Vincent & the Grenadines at upcoming CHTA initiatives and events.

05/28/2026

Short-term rentals are now a permanent part of the Caribbean hospitality and tourism industry — and destinations need practical tools to manage growth responsibly.

That’s why CHTA released the Comprehensive STR Framework, developed through regional research and consultation with 14 National Hotel & Tourism Associations.

The framework provides Caribbean destinations with guidance on fair regulation, visitor safety, tax collection, data transparency, and sustainable tourism growth, while supporting local entrepreneurship and visitor choice.

Thank you to Caribbean Journal for spotlighting this important regional initiative and the conversation around balanced tourism development across the Caribbean.

Click to read the full article here: https://www.caribjournal.com/2026/05/14/caribbean-short-term-rentals/

05/27/2026

Is your property protected from cyber threats? 🔐

On June 2 at 10AM EST, CHTA and GAIN Strategic Advisor Carlos Lugo are bringing hoteliers a practical session on cybersecurity, covering the vulnerabilities that matter most in hospitality and exactly what you can do about them.

No dedicated tech team needed. Just show up with your questions.

Register to attend live or receive the recording: https://member.caribbeanhotelandtourism.com/events/register.aspx?id=2063505

05/26/2026

This next CHTA Young Leaders Spotlight features Tamar Severin of Saint Lucia, Assistant Food & Beverage Manager at Secrets St Lucia Resort and Spa – A Hyatt Inclusive Collection ✨

With more than 25 years of hospitality experience, Tamar’s journey from cocktail server to leadership reflects resilience, passion, and an unwavering commitment to excellence and mentorship. Her dedication to service, continuous growth, and developing others embodies the spirit of the CHTA Young Leaders Forum.

Tamar is passionate about empowering young professionals, strengthening regional leadership, and contributing to the future of Caribbean tourism. As part of her journey in the CHTA Young Leaders Forum, she is being mentored by CHTA CEO Vanessa Ledesma, further supporting her growth as an emerging leader in the industry.

Stay tuned as we continue to highlight the outstanding young leaders shaping the future of Caribbean tourism and hospitality.

05/22/2026

Thank You to Our Direct Booking Summit, Caribbean Edition, Sponsors!

The Direct Booking Summit, Caribbean Edition, has come to a close, and we are grateful to everyone who helped make it such a valuable gathering for the Caribbean hospitality community.

A heartfelt thank you to our sponsors, Triptease, Maestro PMS, and C-Breez. Your support made it possible to bring together the strategies, tools, and conversations that help Caribbean hotels strengthen their direct booking channels and build lasting guest relationships.

Driving direct bookings is essential to the long-term health of our region's hospitality businesses, and partners like you make that work possible.

Thank you for investing in the success of Caribbean tourism. We look forward to continuing the momentum together.

05/21/2026

Thank You to Our Caribbean Travel Marketplace 44 Sponsors & Partners!

Caribbean Travel Marketplace 44 is a wrap, and what a remarkable few days it was. From May 12 to 15, the Caribbean's premier business-to-business event brought together buyers, suppliers, and destination leaders from across the region and around the world.

None of it would have been possible without the generous support of our sponsors and partners. CHTA extends its deepest gratitude to each of you.

A special thank you to our Host Partners, Antigua and Barbuda and the Antigua and Barbuda Hotel and Tourism Association, for welcoming the Caribbean tourism community with such warmth and hospitality.

To our Premier Destination Partners, Barbados, Jamaica, Saint Lucia, St. Kitts & Nevis, and Turks and Caicos, thank you for your leadership and commitment to the region's continued growth.

We are grateful to our Platinum Partners: ABA Global Marketing, Interval International, Mastercard, Triptease, and the U.S. Virgin Islands.

Our sincere thanks to our Gold Partners: Amadeus, Discover Dominica Authority, Maestro PMS, MyBookingRewards.com, Silverware, taConnect, Tambourine, and Travelzoo.

Thank you to our Silver Partners: Antigua and Saint Lucia Cruise Ports, Caribbean Journal, Infor, Sojern, and TAG.

And thank you to our Bronze Partners--Atlas Obscura, Simplotel, and Questex Travel--as well as our airline partners interCaribbean Airways and LIAT AIR.

Your partnership powers the connections, the deals, and the momentum that move Caribbean tourism forward. We look forward to building on this success together for Caribbean Travel Marketplace 45!

Address

Mailing Address: 501 East Las Olas Boulevard, 2nd And 3rd Floor
Fort Lauderdale, FL
33301

Website

http://www.caribbeanhotelandtourism.com/

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