Caribbean Hotel & Tourism Association

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Caribbean Hotel & Tourism Association The Caribbean Hotel & Tourism Association (CHTA) is a federation of 32 National Hotel Associations, with more than 600 hotel members and 300 allied members

FOLLOW CHTA ON ALL SOCIAL MEDIA:

Twitter: https://bit.ly/CHTANow
LinkedIn: https://bit.ly/CHTA-LinkedIn
Instagram: https://bit.ly/CHTA-Instagram
YouTube: http://bit.ly/CHTAYouTube
Pinterest: http://bit.ly/CHTAPinterest

10/22/2026

Words that left an impact. ❤️ Looking back at the SLHTA IWD Brunch with Vanessa Ledesma, CEO of the Caribbean Hotel & Tourism Association

Trips today rarely start with a hotel search. Instead, travelers watch videos of local restaurants, consider recommendat...
10/19/2026

Trips today rarely start with a hotel search.

Instead, travelers watch videos of local restaurants, consider recommendations, and imagine themselves experiencing a destination long before they decide where to stay. According to the Amadeus Travel Dreams research, inspiration and planning increasingly shape travel decisions well before a booking is ever made.

For destinations and hoteliers alike, this shift presents both a challenge and an opportunity. Travelers aren't simply looking for a place to stay — they're choosing the experiences, flavors, people and moments that make a destination memorable.

The most successful destinations and properties understand this. Rather than marketing individual products on their own, they work together to tell a compelling destination story, helping travelers envision the experiences they'll enjoy long before they arrive.

Technology plays an important role. Data, personalization, and AI can help destinations and hotels better understand traveler intent, improve visibility during the inspiration phase, and enable more relevant experiences throughout the journey.

Whether its discovering a neighborhood café, exploring a nature trail or enjoying authentic Caribbean cuisine, these moments often become the reasons a trip is remembered. The hotels that connect travelers to the destination experience earliest and most effectively will be best positioned to drive demand, strengthen loyalty, and build lasting guest relationships.

Read the Amadeus Travel Dreams report here: https://lnkd.in/e2qZvqzu

Amadeus Hospitality is a CHTA Strategic Partner.

Four weeks to go until Caribbean hospitality leaders gather in Barbados for CHIEF 2026.The programme is set. The speaker...
10/19/2026

Four weeks to go until Caribbean hospitality leaders gather in Barbados for CHIEF 2026.

The programme is set. The speaker lineup is growing. The room is taking shape.

Now is the time to move from considering CHIEF to confirming your place.

Join the owners, executives and hospitality professionals coming together to exchange ideas, confront today’s business challenges and explore practical solutions for what comes next.

Be in the room.

📅 16–18 November 2026

📍 Wyndham Grand Barbados Sam Lord’s Castle Resort

🔗 Register now at https://chtachief.com/

10/15/2026

Caribbean tourism welcomes more than 35 million visitors annually.

Serving them requires an estimated US$40 billion in spending on goods and services. More of that opportunity should reach Caribbean businesses.

From food and beverage to hotel supplies, creative goods, technology and business services, this is an opportunity to present what your business can supply and begin building valuable commercial relationships.

Caribbean products. Caribbean buyers. One important room.

The Linkages Showcase is exclusively for SMEs. Registration is separate from access to CHIEF sessions and Speed Networking. A special CHIEF registration rate is available to Showcase participants.

Register at https://chtachief.com/registration/

Meet another voice joining the conversation at CHIEF 2026.Andrea Franklin, Chief Executive Officer of Barbados Tourism M...
10/09/2026

Meet another voice joining the conversation at CHIEF 2026.

Andrea Franklin, Chief Executive Officer of Barbados Tourism Marketing Inc. and Chair of the Caribbean Tourism Organization, brings extensive experience across destination marketing, tourism development and regional leadership.

Hear from the people helping to shape the future of Caribbean tourism.

📅 16–18 November 2026
📍 Wyndham Grand Barbados Sam Lord’s Castle Resort
🔗 Register now at chtachief.com

Is your social media generating engagement, or generating business?Hospitality brands are investing more than ever in co...
10/03/2026

Is your social media generating engagement, or generating business?

Hospitality brands are investing more than ever in content and creator partnerships, but visibility alone is not the goal.

At CHIEF 2026, Driving Business Growth Through Social Media and Influencer Marketing will look at how Caribbean hospitality businesses can use content and influencers to build trust, connect with the right audiences and turn engagement into bookings and revenue.

If you’re responsible for marketing, sales or growing your property’s digital presence, make this session part of your CHIEF agenda.

📍 November 16–18 | Wyndham Grand Barbados
Turn attention into action. Register today at www.chtachief.com

How can independent hotels turn more guests into loyal members and direct bookers?Join CHTA Knowledge LIVE and Amadeus H...
10/01/2026

How can independent hotels turn more guests into loyal members and direct bookers?

Join CHTA Knowledge LIVE and Amadeus Hospitality for a practical discussion on combining guest recognition technology with data-driven digital marketing.

Discover how personalized member experiences can encourage repeat stays, reduce OTA dependence and strengthen direct bookings. The session will also explore how AI-powered search, GEO and paid search are changing the way hotels attract high-intent travellers.

Tuesday, October 13, 2026
10:00 AM - 11:00 AM EST

Unable to attend live? Register and receive the replay.

Register here: https://bit.ly/3VHzwZD

Caribbean hospitality with a distinctly personal touch and a reputation that reaches far beyond the region.Meet Adele Ga...
09/30/2026

Caribbean hospitality with a distinctly personal touch and a reputation that reaches far beyond the region.

Meet Adele Garbutt, Owner and Director of Calabash Hotel in Grenada, where she is helping shape the next chapter of her family's luxury hospitality legacy.

Under its second-generation leadership, Calabash continues to earn international recognition, including Two MICHELIN Keys, while staying true to the character and sense of place that define the property.

Adele brings her passion for independent hospitality, local talent development and family business leadership to CHIEF 2026.

Join us in Barbados!

📍 November 16–18 | Wyndham Grand Barbados

Register: https://chtachief.com/registration/



Adèle Garbutt-DeCaul

Bring the business challenges demanding your attention. Take back ideas, solutions and relationships that can help move ...
09/29/2026

Bring the business challenges demanding your attention. Take back ideas, solutions and relationships that can help move your organization forward.

At CHIEF 2026, Caribbean hospitality professionals will learn from peers and experts, explore practical solutions and build connections that continue beyond the event.

Make the investment count. Review the full programme and register at https://chtachief.com/

📍 Wyndham Grand Barbados Sam Lord’s Castle Resort
📅 16–18 November 2026

🌎 Shaping a smarter future for Caribbean tourism!Happy World Tourism Day!This year, the global spotlight turns to artifi...
09/27/2026

🌎 Shaping a smarter future for Caribbean tourism!

Happy World Tourism Day!

This year, the global spotlight turns to artificial intelligence and its power to transform tourism. For the Caribbean, that means embracing innovation that empowers our people, strengthens our businesses and enhances the experiences that make our region extraordinary. 🌴

At CHTA, we're helping our hospitality industry navigate this transformation with practical resources through our AI Guidebook Series and opportunities to learn, connect and exchange ideas at CHIEF 2026: https://chtachief.com/

As we celebrate , we reaffirm our commitment to ensuring that Caribbean hospitality has a voice in shaping its digital future.

Here's to a more innovative, inclusive and competitive Caribbean tourism industry!

🔗 Explore our AI Guidebook Series: https://bit.ly/4r2J7FY

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