06/04/2026
🎥 Note from our Director of Sales
I would like to extend my sincere thanks to Channel 4 News for the opportunity to discuss the impact of the upcoming FIFA World Cup on South Florida tourism and hospitality.
As a representative of the The Atlantic Hotel & Spa, it was an honor to share how this global event is creating tremendous excitement throughout our region. With seven FIFA World Cup matches scheduled at Hard Rock Stadium, including knockout-round matches and the third-place match, South Florida is preparing to welcome visitors from around the world.
While some matches are generating stronger ticket demand than others, the overall impact on our hotels, restaurants, attractions, and local businesses is expected to be significant. Events of this magnitude showcase not only Miami but also Fort Lauderdale as a premier international destination for sports, tourism, and hospitality.
We look forward to welcoming fans from around the globe and providing them with an unforgettable South Florida experience.
Thank you again to Channel 4 News for highlighting the hospitality industry’s perspective on this historic event.
