07/18/2025
MORRISA BARNES
Hospitality with a Vision
Our founder, Morrisa's dedication to creating spaces that nurture wellbeing and cultural appreciation began in her hometown of Laurel, Mississippi, where visits to a local African bookstore and Sunday gatherings with family were rich with music, storytelling, culture, and community. In 2019, she founded Freedom Apothecary — a skincare and lifestyle brand rooted in the belief that self-care is both radical and necessary to survive and thrive. Through it, she cultivated a community and created experiences that invited people to slow down, reconnect, and care for themselves wholly. Now, she brings that same vision to The Juke — a soulful extension of her passion for dynamic spaces that foster freedom, joy, rest, and wellness.
