Proline Entertainment, LLC

12/30/2025

Filling Fiserv Forum with lasers and lighting for the Milwaukee Bucks this season! 🏀

10/12/2025

Congratulations to Daniel Leija and Watertown Trunk-or-Treat for another successful, family-focused and festive event! 🎃 Proline Entertainment, LLC is delighted to partner with you and to support our community.

Thank you Proline Entertainment, LLC for once again being our partner! They are always willing to give back to the community without hestitation!

Boo!

08/07/2025

Thank you, Watertown Riverfest for an incredible opportunity to serve within my community!

For many in Watertown, Riverfest is more than just a weekend celebration — it’s a tradition, a homecoming, and a highlight of summer. But for Aaron, the owner and designer of Proline Entertainment, LLC, Riverfest is something even more: it's a lifelong inspiration.

As a child growing up on Werner Street, Aaron would walk to the top of the hill overlooking Riverside Park to watch the carnival rides roll in and the festival stage come to life. His grandma, recognizing that spark of enthusiasm, would buy him metal trucks from rummage sales so he could recreate his own mini Riverfest in the basement, laying the groundwork for what would eventually become his life’s work.

Today, Aaron’s dream is a reality. As the owner of Watertown-based Proline Entertainment, a production company specializing in lighting and laser design, rentals, and event management, Aaron travels the country bringing shows to life — but Riverfest always brings him home.

Every August, Aaron returns to where it all began, overseeing band production, lighting, and the crowd-favorite Pyromusical Laser Light Show, which he produces and designs himself. But his contributions don’t stop there. From managing rental contracts with vendors and ensuring temporary power throughout the park, to working hands-on whenever there's a need, he's surrounded by an aresenol of our community's best, most dedicated volunteers who are deeply involved in every aspect of making Riverfest run smoothly. He works closely throughout the year with the dedicated team at Watertown Park and Rec to prepare the grounds, and with the Watertown WI Police Department, who help ensure safety and weather protocols are in place so that the community can enjoy a fun and secure weekend.

Aaron, you literally light up our lives! Thank you for your vision, dedication, and deep love for Watertown…your Riverfest memories have turned into lasting memories for all of us. 💚

07/13/2025

Proline's Pyromusical Laser Light Show is going to 𝗱𝗼𝗺𝗶𝗻𝗮𝘁𝗲 the sky with an even bigger and better spectacular for Watertown Riverfest on Friday, August 8 at 10 p.m. 🎆

05/03/2025

It's been another exciting season with the Milwaukee Bucks! From the pre-game player introductions to the final basket - and every halftime entertainment show and timeout in between - thank you for entrusting us to enhance the guest experience with lighting design, laser design and special effects on the court and throughout Fiserv Forum. Next year, we take it all the way! 🏀

03/27/2025

DAR Constitution Hall is located just minutes from the White House, and is Washington DCs largest concert hall. It opened in 1929, and has hosted every president since Calvin Coolidge. The venue has hosted performers from Aerosmith to U-2, as well as the CMAs, presidential debates and more. Proline Entertainment is honored to provide the lighting production for the 2025 Bradley Awards in May!

03/26/2025

Proline Entertainment, LLC is honored to oversee the talent negotiations/contracts, lighting production, stage management and laser light show pyromusical fireworks design for Watertown Riverfest. Being deeply rooted in the city of Watertown both as a life-long resident and a local company providing production services throughout the United States, we are proud to share a weekend of music, food and fun with our very own Watertown community. Get ready for an incredible weekend, Watertown!

We can't wait to see you August 7-10, 2025! 🎉

09/19/2024

It's a privilege to spearhead the lighting and laser design for the remarkably talented Rush Tribute Project. Thank you for inviting Proline Entertainment to join forces with Trevor Powers to create your production team. The US will be treated to the iconic music of Rush in 2025!

08/11/2024

Congratulations to the dynamic team that put together such an incredible show in Watertown, WI this week! The 15-minute immersive laser light show and audio design by Aaron Zimmermann from Proline Entertainment, LLC included six KVANT lasers, 24 Aryton Perseos and 12 Chauvet Color Strike M along with various special effects all programmed using the GrandMA 3. Combined with the talented fireworks design by Moretti Pyrotechnics, an unforgettable experience was made for Watertown Riverfest. Kudos to everyone involved!

06/21/2024

Proline Entertainment's truck is FANCY in preparation for the trek to the International Thespian Society HQ for the Tosa West Trojan Players next week in Bloomington, Indiana as they prepare to present their award-winning production of Disney's Frozen - The Musical. Director Adam Steffan and his incredible cast, crew, production team, orchestra and fearless chaperones total 112 enthusiastic, hardworking, dedicated and crazy-talented group! Proline is providing the lighting design and transportation logistics for this two-truck, STUNNING production! It's going to be an incredible week! ❄️

05/25/2024

This weekend, we remember and honor our U.S. military heros who made the ultimate sacrifice while serving our country.

Proline Entertainment, LLC is delighted to celebrate Acuity Insurance employees each December for their holiday drive-through event in Sheboygan, the Acuity Insurance world headquarters and location of the largest flagpole in North America. Standing 400 feet tall, it flies a 70x140 foot American flag, which is visible for miles on a clear day.