Fabric live stream test

03/27/2026

Another flagship festival under our belt - 🇦🇺

Adam took over the creative direction for last year’s edition of the revered Australian festival, delivering a bold new identity across everything from hero artwork to merch and on-site elements 🎨

Very proud of this one, if we do say so ourselves 🍈

03/18/2026

With the last day of winter finally upon us tomorrow, we bid a fond farewell to the winter club season ☃️

As we slowly move into warmer, longer days, we say goodbye to queuing in the cold, damp warehouses and taking dark after-hours Ubers to the other side of the city - but also to the time of year that feels most fitting for clubbing, as all eyes now turn to the festival circuit ☯️

Here are a few of our favourite fliers we shaped visually during this time - pints in the sun are officially here to stay 🌞

02/17/2026

Our first project - the launch of .timberloft ⚡️

Our mission with Scruffy Melon is to bring talented creatives together to deliver projects focused on the dancefloor, and this one truly embodied that - uniting some of the best in their crafts to create a successful launch:

Creative Direction - // &
Photography -
Press Shots -
PR - /
Graphic Design / Creative -
Marketing Ex*****on -

Many more projects currently in the pipeline…

02/03/2026

- 𝗙𝗥𝗘𝗘𝗟𝗔𝗡𝗖𝗘𝗥𝗦, 𝗛𝗜𝗧 𝗨𝗦 𝗨𝗣 📞

It’s been a busy period for festivals this past month, and it’s great to see new clubs opening, festivals selling out, and the demand to dance still going strong - a positive sign after a tough few years for the industry.

That said, we’re on the hunt for freelancers to join our collective, working on a variety of projects - all rooted in the dancefloor. Roles include:

- 𝘑𝘶𝘯𝘪𝘰𝘳 & 𝘔𝘪𝘥𝘸𝘦𝘪𝘨𝘩𝘵 𝘎𝘳𝘢𝘱𝘩𝘪𝘤 𝘋𝘦𝘴𝘪𝘨𝘯𝘦𝘳𝘴
- 𝘞𝘦𝘣 𝘋𝘦𝘷𝘦𝘭𝘰𝘱𝘦𝘳𝘴
- 𝘔𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘗𝘳𝘰𝘧𝘦𝘴𝘴𝘪𝘰𝘯𝘢𝘭𝘴
- 𝘈𝘯𝘪𝘮𝘢𝘵𝘰𝘳𝘴 & 𝘝𝘪𝘥𝘦𝘰 𝘌𝘥𝘪𝘵𝘰𝘳𝘴

If this sounds like you, and you’re looking for some extra work while teaming up with a bunch of melons, drop us an email 💌

12/19/2025

With over 10 years of hands-on 360° event marketing experience - here are a few of the brands Alex Parsons has helped shape over the years 🔹

12/16/2025

Always rooted in the dancefloor…

A snapshot of some the projects that have brought us to where we are now ⏮️

11/25/2025

A decade of design, visual storytelling, and culture-shaping projects - take a quick deep dive into some of the brands Adam has helped shape over the years 🤿

11/19/2025

- Ａｌｅｘ Ｐａｒｓｏｎｓ

𝙏𝙝𝙚 𝙢𝙚𝙡𝙤𝙣 𝙗𝙚𝙝𝙞𝙣𝙙 𝙤𝙪𝙧 𝙨𝙩𝙧𝙖𝙩𝙚𝙜𝙮.

Alex is a data-driven marketing and content specialist with over ten years of experience spanning events, music, hospitality and more ♟️

His expertise ranges from social media strategy and growth to digital advertising and content storytelling, blending strategic thinking with creative ex*****on to guide ideas from seed to fruition 🍉

11/14/2025

𝙃𝙤𝙬 𝙬𝙚 𝙜𝙤 𝙖𝙗𝙤𝙪𝙩 𝙩𝙝𝙞𝙣𝙜𝙨 ❓

Scruffy Melon is built for the dancefloor - and always will be.

We understand the pulse of this industry, combining deep cultural insight with a 360° marketing strategy that’s personal, flexible, and made to grow authentic ideas from the ground up 🌱→ 🌿 →🍈

11/12/2025

𝙃𝙤𝙬 𝙬𝙚 𝙜𝙤 𝙖𝙗𝙤𝙪𝙩 𝙩𝙝𝙞𝙣𝙜𝙨 ❓

Scruffy Melon is built for the dancefloor - and always will be.

We understand the pulse of this industry, combining deep cultural insight with a 360° marketing strategy that’s personal, flexible, and made to grow authentic ideas from the ground up 🌱→ 🌿 →🍈

01/24/2022

black asteroid

Techno connoisseur Black Asteroid joins the LWE mix series this week with 60 minutes of hard-driving gems. Starting his career as a sound designer for Prince, is the solo project of Br

12/30/2019