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Contact information, map and directions, contact form, opening hours, services, ratings, photos, videos and announcements from Fabric live stream test, 77a Charterhouse Street, London, WV.

07/22/2026

One of the UK’s electronic music institutions - Gottwood 🌳

Alex took full command of its 15th anniversary marketing campaign, delivering a transition into a more refined approach and some of the best marketing results we’ve seen since Scruffy Melon’s inception 🍈

A big shoutout to all who were involved, will be forever proud of this campaign 💌

Design - Angus James
PR - lsj_comms
Photo - Khroma Collective /Benedict Priddy /Jake Philip Davis / ginnypa
Video - zero twenty / George Underwood / Paulina Frączek / Max Shore / Jasmine Lori

05/22/2026

London’s staple summer opening party done - 🌞

Adam delivered a visual rebrand to one of the city’s most defining multi-venue day takeovers, one that perfectly celebrates London’s DIY dance culture in one - and the area that has always defined this movement, Hackney Wick →

The campaign is a love letter to the area it calls home - and we were really happy with how this one turned out 💌

Special shoutout to .nasco - & .gardner on this one 🫂

03/27/2026

Another flagship festival under our belt - 🇦🇺

Adam took over the creative direction for last year’s edition of the revered Australian festival, delivering a bold new identity across everything from hero artwork to merch and on-site elements 🎨

Very proud of this one, if we do say so ourselves 🍈

03/18/2026

With the last day of winter finally upon us tomorrow, we bid a fond farewell to the winter club season ☃️

As we slowly move into warmer, longer days, we say goodbye to queuing in the cold, damp warehouses and taking dark after-hours Ubers to the other side of the city - but also to the time of year that feels most fitting for clubbing, as all eyes now turn to the festival circuit ☯️

Here are a few of our favourite fliers we shaped visually during this time - pints in the sun are officially here to stay 🌞

02/17/2026

Our first project - the launch of .timberloft ⚡️

Our mission with Scruffy Melon is to bring talented creatives together to deliver projects focused on the dancefloor, and this one truly embodied that - uniting some of the best in their crafts to create a successful launch:

Creative Direction - // &
Photography -
Press Shots -
PR - /
Graphic Design / Creative -
Marketing Ex*****on -

Many more projects currently in the pipeline…

02/03/2026

- 𝗙𝗥𝗘𝗘𝗟𝗔𝗡𝗖𝗘𝗥𝗦, 𝗛𝗜𝗧 𝗨𝗦 𝗨𝗣 📞

It’s been a busy period for festivals this past month, and it’s great to see new clubs opening, festivals selling out, and the demand to dance still going strong - a positive sign after a tough few years for the industry.

That said, we’re on the hunt for freelancers to join our collective, working on a variety of projects - all rooted in the dancefloor. Roles include:

- 𝘑𝘶𝘯𝘪𝘰𝘳 & 𝘔𝘪𝘥𝘸𝘦𝘪𝘨𝘩𝘵 𝘎𝘳𝘢𝘱𝘩𝘪𝘤 𝘋𝘦𝘴𝘪𝘨𝘯𝘦𝘳𝘴
- 𝘞𝘦𝘣 𝘋𝘦𝘷𝘦𝘭𝘰𝘱𝘦𝘳𝘴
- 𝘔𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘗𝘳𝘰𝘧𝘦𝘴𝘴𝘪𝘰𝘯𝘢𝘭𝘴
- 𝘈𝘯𝘪𝘮𝘢𝘵𝘰𝘳𝘴 & 𝘝𝘪𝘥𝘦𝘰 𝘌𝘥𝘪𝘵𝘰𝘳𝘴

If this sounds like you, and you’re looking for some extra work while teaming up with a bunch of melons, drop us an email 💌

12/19/2025

With over 10 years of hands-on 360° event marketing experience - here are a few of the brands Alex Parsons has helped shape over the years 🔹

12/16/2025

Always rooted in the dancefloor…

A snapshot of some the projects that have brought us to where we are now ⏮️

Address

77a Charterhouse Street
London, WV

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