08/04/2026
The new campaign for VT Vermont Tourism
Vermont: A State of Inspiration. 🍁
Vermont Tourism has unveiled its first dedicated statewide tourism brand, one that celebrates Vermont not simply as a place to escape to, but as a place where visitors come to discover, create, connect, and leave inspired.
From outdoor adventure and vibrant communities to local food, arts, culture, and the people who bring it all to life, the new campaign reflects the experiences that make Vermont, and destinations like Killington, truly distinctive.
We’re excited to see this new chapter take shape and to continue sharing the stories, businesses, landscapes, and experiences that inspire visitors to return again and again.
Explore the newly updated VermontVacation.com and stay tuned as State of Inspiration rolls out across Vermont.