The Lodge at Primland, Auberge Collection

The Lodge at Primland, Auberge Collection Amidst Virginia's Blue Ridge Mountains, a luxurious back-to-nature escape awaits in the ultimate adventure paradise.
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Located on 12,000 acres in the heart of Virginia’s Blue Ridge Mountains, The Lodge at Primland, Auberge Collection is a majestic year-round mountain retreat with myriad outdoor adventure experiences. Guests can revel in the refined authenticity and natural beauty of the property, while enjoying luxury accommodations including cottages with sweeping vistas, Tree House suites, and a variety of rooms

and suites located in the main Lodge. Resort amenities include the championship-caliber Highland Course, a full-service wellbeing retreat with an indoor pool and hot tub, state-of-the-art fitness center, theater, game room, a fully equipped observatory and an on-site astronomy team, an exceptional culinary program with five distinct farm-to-table experiences, and thrill-seeking outdoor adventure programming ranging from horseback riding to fly-fishing and beyond.

Memorial Day Weekend at the third-annual Highland Wine & Golf Classic was a celebration of exceptional wines, exhilarati...
06/02/2026

Memorial Day Weekend at the third-annual Highland Wine & Golf Classic was a celebration of exceptional wines, exhilarating golf, and the beauty of the Blue Ridge.

From friendly partner play on The Highland Course to intimate dinners with Lawrence Wine Estates, winemaker Matt Taylor, and James Beard-nominated Chef Chris Morgan, each gathering was thoughtfully crafted and shared in good company.

Thank you to our guests and partners for making this tradition truly one of a kind.

05/28/2026

Reset to nature’s rhythm beneath the trees and overlooking the Blue Ridge, where ease settles in and the view becomes the only agenda.

Move with intention in the Blue Ridge Mountains during a rucking residency with Visiting Master Lexi Johnson, July 30 – ...
05/27/2026

Move with intention in the Blue Ridge Mountains during a rucking residency with Visiting Master Lexi Johnson, July 30 – August 1, 2026, featuring GORUCK’s weighted vests and performance technology. Blending strength training and mindset work, Lexi’s holistic approach to wellness invites guests of all fitness levels to move, recover, and reconnect at their own pace in the natural beauty of Virginia’s Highlands.

A long weekend ahead promises unhurried adventure, from mornings on The Highland Course to evenings gathered in the Grea...
05/21/2026

A long weekend ahead promises unhurried adventure, from mornings on The Highland Course to evenings gathered in the Great Hall. Lodge accommodations offer a quiet place to land, and complimentary s’mores under the stars bring the aromas of summer to your Blue Ridge getaway.

05/14/2026

Independence Day weekend unfolds in the Blue Ridge Mountains, July 3–5, drawing you into a slower summer rhythm. From family game day at the Stables and an illuminated ropes course adventure at night, a pickleball doubles tournament, a classic Americana cookout at the Fairway Smoker, and a drone show light display under open skies. The days are shaped by shared moments that linger long after they pass.

05/11/2026

A cottage retreat enveloped in the beauty of Appalachia. Our newly refreshed Fairway Cottages are just a short stroll from The Lodge, with sweeping views of The Highland Course, fresh mountain air, and the stillness of the countryside inviting a slower pace.

At the Summer Solstice, when the light stretches longest on Saturday, June 20 unfolds in step with the land, farm-to-tab...
05/07/2026

At the Summer Solstice, when the light stretches longest on Saturday, June 20 unfolds in step with the land, farm-to-table meals, quiet toasts, and stories written in the stars alongside our resident astronomers. A glass of Grand Siècle, an homage to the Sun King, carries the light a little further into the night.

Over Father’s Day weekend, June 19 to 21 in the Blue Ridge Mountains, mornings on the golf course and unhurried time with Dad carry the days toward that long, luminous evening. A celebration of light, of time shared with Dad, of summer’s bounty.

Hours slip easily on The Highland Course, where mountain views unfold at every turn and the game moves at its own unhurr...
05/06/2026

Hours slip easily on The Highland Course, where mountain views unfold at every turn and the game moves at its own unhurried pace. Lunch comes from the Fairway Smoker, simple and satisfying, to enjoy between shots or linger over after the round.

05/04/2026

Introducing —a collection of nine extraordinary lodges and camps across Tanzania’s most iconic wilderness, marking an exciting new chapter for in Africa.

Auberge Safari brings an unrivaled safari journey: thoughtfully curated itineraries across Tanzania’s northern safari circuit, from the Serengeti to Lake Manyara, anchored in sought-after settings with access to exclusive-use protected wildlife areas. Here, proximity, not spectacle, fosters one-of-a-kind encounters and a shared presence in the wild.

Experience Summer Together with , a new collection of experiences across our global portfolio designed to bring families...
04/30/2026

Experience Summer Together with , a new collection of experiences across our global portfolio designed to bring families closer through simple pleasures and extraordinary adventures. From the Utah mountains to Florence, Kiawah River and Napa Valley, each destination offers its own expression of summer—thoughtfully curated and meant to be shared.

Spend time together and connect with nature at The Lodge at Primland, where an exclusive foraging hike and open-fire dining experience—led by Primland’s resident Naturalist—invites families to uncover the seasonal bounty of the Blue Ridge Mountains, enhanced by the artisan craftsmanship of Le Creuset cookware. Available June-August.

A summer of family adventure awaits.

Address

2000 Busted Rock Road
Meadows Of Dan, VA
24120

Telephone

+12762226837

Website

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