11/08/2021
South Florida Sun Sentinel for featuring us last week!
Call them modern-day automats, or maybe the next generation of vending. Robert Siegmann, owner of 12 fancy machines in Broward and Miami-Dade counties, calls them surefire pandemic moneymakers. At Icebox Cafe's kitchen, it takes 25 chefs, line cooks and production packers to replenish Siegmann’s 12 Icebox vending machines with Moroccan chicken bowls, chipotle turkey on fresh multigrain, cheesecake bites and tres leches cake. An 8-foot-tall orange touchscreen machine in Icebox’s dining room charges $6.50 to $9 per grab-and-go item. It takes debit, credit, Apple Pay and Google Pay, but not cash.
Siegmann started Icebox Cafe's fleet of vending machines a few months before COVID-19, then added more when his grab-and-go meals sold “like gangbusters” amid pandemic shutdowns. Millennials and Gen-Zers use them the most, and Siegmann is negotiating with college campuses, shopping malls and hospitals to carry more.
More restaurants, food halls, hotels, hospitals and shopping malls in South Florida now tantalize customers with touchscreen machines selling $30 grass-fed ribeyes, Moet & Chandon champagne, sandwiches from local restaurants and even… licorice?