Shoreline Inn & Conference C, Ascend Hotel Collection

10/21/2026

Queue up the playlist that ends every backseat DJ battle before it starts: http://ch.social/motherroadrhythms

10/16/2026

Check Into More on Route 66 with Choice Hotels as you visit to the historic Odeon Theater. From live performances and comedy shows to karaoke and video game tournaments, the theater gives audiences an unforgettable reason to make a detour.

📍Comfort Inn & Suites Amarillo East, Amarillo, TX

10/16/2026

Cooler days call for a change of scenery. Save 15% on your stay of 2+ nights* when you book by November 16 and stay October 11 through November 30, 2026. Stay must begin Sunday–Thursday. http://ch.social/6180BHJAYp

*Terms apply.

10/14/2026

Johnnie says it best—“Get out on the 2-lane road and see places like this!”

Plan your Route 66 road trip with a pit stop at The Classic Gas and Check Into More with Choice Hotels.

📍Casa de Suenos Old Town Historic Inn, An Ascend Collection Hotel, Albuquerque, NM

10/02/2026

Pumpkin spice and a weekend away, that’s nice. AARP members get 15% off* 2+ night stays. Stay 10/9–10/12. Book now at: http://ch.social/6181BGvxll

*Terms apply.

10/01/2026

Travel tip for anyone with food allergies or dietary restrictions 👇✈️

Having a kitchen where you’re staying can give you a lot more control over what you eat while you travel. At Suburban Studios, part of Choice Hotels Extended Stay, you can cook right in your room and even have groceries delivered so you don’t have to spend part of your trip shopping.

I made this easy meatless stuffed pepper skillet that happens to be vegetarian AND gluten-free. 🌱 Having the flexibility to make meals that work for you is just one more way to stay in your rhythm while you’re away from home.

Broaden your horizons and your options: Check out Suburban Studios, part of Choice Hotels Extended Stay, for your next trip!

10/01/2026

Share the gift of travel. Members can now share Choice Privileges® points with other members to get them to their next reward faster! Learn more: http://ch.social/6187BGt4Mh

09/24/2026

Get ready to set your OOO! ☀️🌊🏖️Save 25% on 3+ nights* in the Caribbean when you book 8/10–11/13 and stay 9/1–11/30/26. *Terms apply.

http://ch.social/6187BGdn33

09/23/2026

Check Into More on Route 66 and join us at the Classic Gas Museum, a one-of-a-kind spot that’ll inspire you to plan your own adventure. And when you do, Choice Hotels will help you rest and recharge along the way.

📍Casa de Suenos Old Town Historic Inn, An Ascend Collection Hotel, Albuquerque, NM

09/21/2026

A 74-year-old, award-winning restaurant. An American travel museum. A private movie theater tour. Discover the history of Route 66 and Check Into More on the road.

Get inspired. Plan your next road trip, and stay with Choice Hotels.

09/18/2026

𝗣𝗿𝗶𝗺𝗲 𝗪𝗲𝗱𝗱𝗶𝗻𝗴 𝗗𝗮𝘁𝗲𝘀 𝗦𝘁𝗶𝗹𝗹 𝗔𝘃𝗮𝗶𝗹𝗮𝗯𝗹𝗲 𝗶𝗻 𝟮𝟬𝟮𝟳!!

If you’re recently engaged (or dreaming up your perfect day), our all-in-one waterfront venue makes it seamless! Ceremony space, reception space, in-house catering, full bar services and an on-site hotel — all in one stunning location with incredible views!

📩 Ready to start planning? Contact us today!
📱 231.720.4206 💻www.shorelineinn.com

📸 Monet's Photography

Cruising Muskegon Lake? Tie up at Terrace Point Marina. Book a transient slip online in just a few clicks and dock steps from waterfront dining, drinks, and everything Shoreline Inn has to offer.

09/16/2026

From getting ready together to one more coffee before heading home, we’re here for every kind of celebration.

09/09/2026

A little twirl, a lot of love, and the beginning of forever. 🤍✨

Your wedding day should feel effortless, joyful, and completely yours — from the first dance to the last toast.

Set along the beautiful shores of Muskegon Lake, our venue makes it easy to celebrate it all in one place: ceremony + reception spaces onsite, your own bar and catering team, and a hotel right next door for you and your guests. 🥂🌊💍

All the moments. One beautiful destination. Your forever starts here.

📩 Ready to start planning? Let’s make your wedding day one to remember.
📱 231.720.4206 💻www.shorelineinn.com

📸 Sweet Lemon Drop Photography

09/04/2026

Been thinking about using your PTO? Let this be your sign. ✨

Use your Choice Privileges® points and make your next getaway happen.

http://ch.social/20260904

09/01/2026

✨ Planning a Group Getaway? We’ve Got You Covered! ✨

Whether you’re organizing a family reunion, traveling with a sports team, or saying “I do” over a wedding weekend, our hotel offers exclusive group blocks to make your stay simple and stress-free!

✔️ Great group rates
✔️ Convenient room blocks
✔️ Personalized service
✔️ Amazing amenities for everyone in your crew

Let us take care of the stay, so you can focus on making memories!

📞 Call our Sales Office at 231.720.4206 or 💻 email [email protected] to reserve your block today!

08/21/2026

Happy 110th b-day to the National Park Service! 🥳Celebrate by donating Choice Privileges® points to the National Park Foundation & we’ll match up to $25k. Let’s preserve parks for generations to come. 🏔️🌲 🏜️ Learn more: http://ch.social/6181B1lcmR

08/17/2026

Experience your college 🏈 team like never before with VIP experiences from Choice Privileges®. Bid points on exclusive access like pre-game sideline access, VIP hospitality and more. http://ch.social/6189B1wy5Z

Terms apply.

08/06/2026

Congratulations Carrie Anne & Zachary (September 2025)! Thank you for allowing us to be part of your special day!!

If you’re recently engaged (or dreaming up your perfect day), our all-in-one waterfront venue makes it seamless! Ceremony space, reception space, in-house catering, full bar services and an on-site hotel — all in one stunning location with incredible views!

Contact us today for more information! 📱 231.720.4206 💻www.shorelineinn.com

📸 - Studio Phrene (www.phrene.com)

07/28/2026

💍 2027 Wedding Special:
𝐁𝐨𝐨𝐤 𝐲𝐨𝐮𝐫 𝟐𝟎𝟐𝟕 𝐰𝐞𝐝𝐝𝐢𝐧𝐠 𝐫𝐞𝐜𝐞𝐩𝐭𝐢𝐨𝐧 𝐰𝐢𝐭𝐡 𝐮𝐬 𝐛𝐲 𝐒𝐞𝐩𝐭𝐞𝐦𝐛𝐞𝐫 𝟏𝟓𝐭𝐡 𝐚𝐧𝐝 𝐰𝐞’𝐥𝐥 𝐢𝐧𝐜𝐥𝐮𝐝𝐞 𝐲𝐨𝐮𝐫 𝐜𝐞𝐫𝐞𝐦𝐨𝐧𝐲 𝐬𝐩𝐚𝐜𝐞 𝐅𝐑𝐄𝐄! 🎉

Your 2027 wedding deserves a beautiful setting — and a celebration that’s easy to plan.

At Shoreline Inn & Conference Center, you can have it all in one unforgettable location:

🌊 Beautiful Muskegon Lake views from your ceremony and reception
💒 Gorgeous ceremony space
🥂 Reception ballroom for your celebration
🍽️ In-house catering
🍸 In-house bar & beverage service
🛏️ Hotel accommodations for you and your guests
✨ And one convenient location for your entire wedding day

Less coordinating. Less running around. More time to enjoy your wedding day and celebrate with the people you love.

📅 2027 dates are booking now!
📩 Contact us today to schedule a tour and start planning your lakefront wedding.
(231) 720 - 4206; [email protected]

📸 (in order of appearance): Birch & Belle Photography, L Briley Photography, Crystal V Photography, Renee Schram Photography

07/16/2026

🏍️ Welcome to Muskegon! 🏍️

To everyone riding into town for Rebel Road—welcome! We're excited to have you here on the Lakeshore for one of the biggest weekends of the summer!

From scenic rides along Lake Michigan to great food, live music, local shops, and the incredible biking community, we hope you have the chance to experience all that Muskegon has to offer.

Whether you're here for the rallies, the rides, or simply to enjoy the atmosphere, we wish you a fun, memorable, and safe weekend!

Ride safe, enjoy the road, and make some great memories in Muskegon. We hope you'll come back and visit us again soon!

🏍️☀️ Welcome to the Lakeshore!

07/13/2026

From the first kiss to the last dance… your love story deserves a celebration as unforgettable as the view. 💍✨

Celebrate your entire wedding day in one unforgettable waterfront location—with a beautiful outdoor ceremony location, a gorgeous lakefront reception ballroom, award-worthy catering, a full-service bar, and a team dedicated to making every detail effortless. Here's to memories that last long after the night ends!

📸 Birch & Bell Photography
📸 Brenda Hoffman Photography

07/10/2026

Love Island Finale Watch Party 💕🌴

Join us at the Lake Effect Bistro & Lounge to watch the Love Island finale live! Grab your friends, enjoy themed food and drink specials, and find out which couple will be crowned the winner. 👑

📅 Sunday, July 12
⏰ Finale begins at 9:00pm - come in early for food & drinks!
📍 Lake Effect Bistro — located inside Shoreline Inn & open to the public

No reservations required — just come ready for the finale! 🍹📺

06/30/2026

🎵 Join us THIS Wednesday for Music Bingo at the Lake Effect Bistro! 🎉

Looking for a fun night out? Come to the Lake Effect Bistro this Wednesday at 7:00 PM for an evening of Music Bingo!

🎶 Listen to great tunes, sing along, and test your music knowledge.
🍔 Enjoy delicious food from our kitchen.
🍹 Sip on your favorite drinks from our full bar.
🎉 Best of all—it's FREE to play and open to the public!

Gather your friends and join us for a great night of music, laughs, and friendly competition. We'll see you this Wednesday at 7 PM!

06/22/2026

🎶 Something new is coming to the Bistro! Join us for our very first Music Bingo Night!

Join us this Wednesday, June 24th from 7:00 – 9:00pm in the Bistro for a night of music, fun, and prizes! 🎤🎵

Music Bingo is free to play and open to everyone. Grab a drink, bring your friends, and test your music knowledge while competing for bragging rights and prizes!

📍 Lake Effect Bistro inside the Shoreline Inn
🗓 Wednesday, June 24
⏰ 7:00 PM – 9:00 PM
💲 Free to Play

We can’t wait to see you there!