LUMA Hotel Times Square

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LUMA Hotel Times Square 🎖️Awarded Travelers' Choice
Best of the Best 2026 by Tripadvisor
🛏️Book Direct and Save with Member Rates
📍Times Square | Bryant Park | Theatre District
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LUMA Hotel Times Square is located on 41st Street between Broadway and Sixth Avenue in the heart of New York City. Bright, innovative and inviting, LUMA shines a light on the best of modern hospitality and illuminates guests with an inspired approach, fresh vision, independent spirit and dynamic energy. The hotel boasts 130 well-appointed guest rooms with spectacular views of New York City’s skyline.

10/14/2026

⛸️The Rink at Rockefeller Center is officially open for the season and is celebrating 90 years!

👉Just a 15 minute walk from LUMA, this iconic landmark is now welcoming skaters daily from 9am-midnight, with tickets starting at $22 for General Admission (skate rental available for $12).

✨Stay at the center of it all and enjoy walkable access to New York’s most beloved holiday experiences. Plus, you’ll have close access to subway lines to visit more bucket list places during your visit!

Check out our Tongo page to learn about more neighborhood activities near LUMA 🫶 Link in bio 🔗

Christmas plans? Consider them confirmed at LUMA✨🍋Festi Di Natale at Charlie Palmer’s AperiBar is our take on holiday di...
10/12/2026

Christmas plans? Consider them confirmed at LUMA✨

🍋Festi Di Natale at Charlie Palmer’s AperiBar is our take on holiday dining. Will it be Fettuccine al Limone e Caviale or the Filetto di Manzo? The choice is yours, alongside a menu designed to make Christmas Eve and Christmas Day feel a little more special.

🛌Pair it with a stay at LUMA and wake up in the middle of New York City’s most magical season.

🎄Merry Christmas in Manhattan now available to book! Learn more at the link in bio 🔗

📸: Briana Balducci

10/07/2026

One of Broadway’s most beautiful renovations is hiding in plain sight 👀

🚶‍♂️Just a 5 minute walk from LUMA, the newly imagined Todd Haimes Theatre reintroduces Broadway history with luscious restored interiors, elegant lounges, and gathering spaces designed to be experienced before the curtain rises.

Throughout the theatre, thoughtful design moments pay tribute to Todd Haimes and the productions, artists, and stories that shaped his legacy, creating an experience that’s as inspiring offstage as it is onstage.

🎭Make a night of it with our Broadway Concierge package:
• deluxe accommodations near the theatre district
• pre-theatre dinner at Charlie Palmer’s AperiBar
• 20% discount to Roundabout Theatre Company with code LUMA
• + more Broadway-themed amenities!

📍Todd Haimes Theatre
227 W 42nd St, NY 10036

See all hotel packages here: https://bit.ly/4jSXNWA 🔗

This Thanksgiving, be part of a once-in-a-generation New York celebration. As the Macy’s Thanksgiving Day Parade marks i...
10/05/2026

This Thanksgiving, be part of a once-in-a-generation New York celebration. As the Macy’s Thanksgiving Day Parade marks its 100th parade, there’s no better time to experience one of the city’s most iconic holiday traditions from the heart of Times Square.

✅📋Check this one off your bucket list this year!

“We Love a Parade!” package available to book at LUMAhotels.com // Learn more at the link in bio 🔗

10/01/2026

🧳Travel can take a lot out of you. Sometimes you need a vacation after the vacation.

🧘‍♀️Our Bliss & Balance package with C.O. Bigelow is just what you need — for locals and travelers alike.

And amidst the Midtown energy, our guests can attest to our quiet guest rooms 🤫 read the reviews on Tripadvisor!

✨With this package, you’ll enjoy:
• deluxe accommodations
• a Sleep Therapy bundle (silk eye mask, earplugs, and essential oil diffuser)
• C.O. Bigelow Lavender Salve and My Favorite Night Balm
• a custom map of wellness destinations near C.O. Bigelow’s flagship apothecary in Greenwich Village
• a 25% off discount on your C.O. Bigelow purchase in-store or online
• two zero-proof cocktails at AperiBar NYC
• AperiBar dinner credit for 2+ night stays starting at $50

🍂Treat yourself to some R&R as we enter fall. Learn more at the link here: https://bit.ly/4ASsS31 🔗

09/28/2026

Start the New Year in NYC! ✨

Ring in the festivities with LUMA’s “Get Us to Midnight” NYE Package that includes:
• Deluxe accommodations
• Tickets to our exclusive New Year’s Eve Party at AperiBar NYC from 9pm-1am (live DJ, full open bar + light bites)
• Convenient access to 42nd St for a side view of the iconic ball drop LIVE 🪩

Plan your trip now and learn more here: https://bit.ly/3TD5e9E 🔗

09/24/2026

🍎 Don’t start your day hangry!

🍳 LUMA’s Daily Breakfast package helps you hit the ground running. Enjoy a European-style breakfast at AperiBar NYC featuring sweet and savory favorites: mini pastries, made-to-order eggs, frittatas, parfaits — and we can’t forget an assortment of NYC bagels 🥯 Plus Lavazza coffee, and juice.

Along with your accommodations, this package includes:
• Dinner credit at AperiBar for 2+ night stays
• Hot continental breakfast for *each* person on your reservation

And just like that, you saved yourself time waiting in long queues — now the whole crew is happy 😋

Lock in Daily Breakfast for your next NYC trip: https://bit.ly/4hcQnMo 🔗

09/22/2026

And if one season belongs to New York, it’s this one 🍂

Fall is the perfect excuse to finally book the trip, stay central, and spend less time commuting and more time experiencing the city 🚲

☀️Book direct with LUMA for our best available rates and out yourself in the middle of it all.

Browse dates here: https://bit.ly/4hwxLat 🔗

Theatre lovers — the curtain is calling! LUMA is proud to partner with Roundabout Theatre Company to offer its guests 20...
09/21/2026

Theatre lovers — the curtain is calling! LUMA is proud to partner with Roundabout Theatre Company to offer its guests 20% off select tickets with code LUMA ✨

What’s upcoming:
🎟️The Imaginary Invalid // Sep 25-Nov 22, 2026
🎟️ The Heart // Oct 8-Dec 6, 2026

🎭Want the full theatre district experience? Make it a staycation or NYC getaway with our Broadway Concierge package including:
• Deluxe accommodations in the heart of Times Square
• 30 min phone consultation with Broadway expert Laura Heywood + personalized Broadway-themed gift
• 3-course Pre-theatre Dinner at Charlie Palmer’s AperiBar
• additional perks for booking direct

Grab your tickets here: https://bit.ly/4cZBLxj
Broadway Concierge Package: https://bit.ly/4yZqtln

Theatre lovers — the curtain is calling! LUMA is proud to partner with Roundabout Theatre Company to offer its guests 20...
09/21/2026

Theatre lovers — the curtain is calling! LUMA is proud to partner with Roundabout Theatre Company to offer its guests 20% off select tickets with code LUMA ✨

What’s upcoming:
🎟️The Imaginary Invalid // Sep 25-Nov 22, 2026
🎟️ The Heart // Oct 8-Dec 6, 2026

🎭Want the full theatre district experience? Make it a staycation or NYC getaway with our Broadway Concierge package including:
• Deluxe accommodations in the heart of Times Square
• 30 min phone consultation with Broadway expert Laura Heywood + personalized Broadway-themed gift
• 3-course Pre-theatre Dinner at Charlie Palmer’s AperiBar
• additional perks for booking direct

Grab your tickets and book your stay at the link in bio 🔗

Address

120 W 41st Street
New York, NY
10036

Telephone

+12127300099

Website

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