LUMA Hotel Times Square

LUMA Hotel Times Square 🎖️Awarded Travelers' Choice
Best of the Best 2026 by Tripadvisor
🛏️Book Direct and Save with Member Rates
📍Times Square | Bryant Park | Theatre District
(561)

LUMA Hotel Times Square is located on 41st Street between Broadway and Sixth Avenue in the heart of New York City. Bright, innovative and inviting, LUMA shines a light on the best of modern hospitality and illuminates guests with an inspired approach, fresh vision, independent spirit and dynamic energy. The hotel boasts 130 well-appointed guest rooms with spectacular views of New York City’s skyline.

06/22/2026

🫰Consider this your sign to stop overpaying for hotel stays 👀

It costs $0 to book your hotel room at LUMA Member Rates - get an exclusive discount off regular room rates.

🍝 On top of that, you’ll receive a dinner credit at Charlie Palmer’s AperiBar with your booking 😋 ($50 for 2-nights, $75 for 3-nights, $100 for 4+ nights)…not to mention we’ve got rooms with 2 king beds 🙌

How to sign up:
✨Create a login and password at www.lumahotels.com
✨Book your trip - easy as that!

Why spend more when you don’t have to? We’re here to help you get the most out of your trip! See you soon in the Big Apple 🍎✈️ Learn more here: https://bit.ly/3Ss1Qxx

After dropping off your bags, where would you go first?

06/19/2026

🥧 Some of the sweetest New York stories begin with a leap of faith ☺️

🫶This Juneteenth, we’re proud to celebrate Little Pie Company and founder Arnold Wilkerson, whose entrepreneurial spirit helped shape a Theatre District institution.

What began as homemade pies shared while working as a waiter eventually became a beloved neighborhood bakery known for its scratch-made desserts, community impact, and nearly 40 years of sweet memories.

Along the way, Arnold’s creations earned a loyal following that has included Broadway legends, entertainers, locals, and visitors alike.

Today, Little Pie Company remains a place where everything is made the love of human hands, and one of our favorite local recommendations!

🍰 Featured for Juneteenth: Red Velvet Cake
🧳 LUMA guests receive 10% off in-store purchases
📍 424 W 43rd St - 13 minutes from LUMA
🍓 Insider tip: don’t leave without trying the Strawberry Arnold Palmer
https://www.littlepiecompany.com/

👉Follow for more local staff picks amd offers! Happy Juneteenth!

06/15/2026

🍦Pride celebrations are never really “over” but your chance to get our rainbow ice cream sandwiches only last until the ✨end of the month✨

🏳️‍🌈For those coming to the city for Pride and are looking for a central place to stay, why not make your hotel experience a bit more colorful?

Book LUMA’s Stay With Pride package and receive:
🦄 a complimentary rainbow sprinkle ice cream sandwich at AperiBar NYC
🍽️ AperiBar dinner credit of $50 for 2-nights stays, $75 for 3 nights, or $100 for 4+ nights
*Available until June 30 🔗 Browse available dates here: https://bit.ly/3Q7BRe6

💞 10% of your room rate will support the The Center

🚨Let the Front Desk team know when you’d like to have your treat delivered so our team can prepare it for you! Each ice cream sandwich is made-to-order ☺️

Make it a staycation or discover LUMA during your travels - there’s no better time to be in NYC than right now!! 🌈💙🧡⚽️

06/10/2026

🏀Game 4, let’s go !!

Pregame with us at and g*t yourself a Knicks Spritz - our special of the week!

🍹Blue Curaçao, Elderflower liqueur, Prosecco, Lemon topped with club soda

After Game 3, we might need more than one ☝️

Regular Happy Hour specials will be available until 6pm. MSG is opening back up its outdoor viewing with tighter security — stay alert and safe out there ⚠️

🧡💙Don’t forget to check out LUMA’s orange & blue lights illuminated tonight! Where will you be watching the game??

06/08/2026

🚨NBA FINALS Watch Party Alert🚨

We’re home, baby! Tonight at 8:30pm, catch Game 3 of New York Knicks vs San Antonio Spurs for FREE at Bryant Park steps away from LUMA 🏀

👉Register here: https://web.cvent.com/event/68b361ea-7879-4015-897d-895d0e10b0f4/register

👀 Other watch parties will be held at Wollman Rink at Central Park and Brooklyn Bowl - check the NBA site to register

🧢Need swag? Foot Locker is around the corner just one minute from LUMA at 1460 Broadway 🧡

🏃‍♀️Come pre-game at AperiBar NYC and get the special Knicks Spritz: blue curaçao, elderflower liqueur, prosecco, lemon, club soda ✨

💬Comment below to manifest tonight’s win and share this with a friend you’re bringing to the watch party! LET’S GO KNICKS!!! 🧹

06/06/2026

The Bryant Park lawn is open and their summer arts program is in full swing ☀️

🌳Just at the end of the block from LUMA, not even a two minute walk, you can stumble upon a variety of activities — all for FREE for adults, teens, and children 🧩

Enjoy the lineup of Picnic Performances, grab a bite to eat, and relax in the park in true New York fashion 🍎

🔗 View calendar here: https://bryantpark.org/calendar

06/01/2026

🌈 The diva herself is ready to celebrate PRIDE MONTH — hbu?

Alina’s favorite month is here, not only because she gets to make her guest room deliveries and flaunt her new fit, but she is SO excited to see our guests coming to stay at LUMA for Pride!

🛏️Available now until the end of the month, you can book our Stay With Pride package that includes:
✨10% of your room rate supporting the The Le***an, Gay, Bisexual & Transgender Community Center
✨Complimentary rainbow-sprinkle ice cream sandwiches at AperiBar NYC
✨AperiBar dinner credit of $50 for 2-night stays, $75 for 3 nights, or $100 for 4+ nights

Stay central to many of the Pride festivities happening in NYC and Alina can’t wait to show you her sparkles and bubbles!

Book here: https://bit.ly/3Q7BRe6

05/27/2026

🇺🇸 And so the countdown begins…!

🗽New York City is gearing up to celebrate America250 right here in Times Square, New York City on July 3 & 4 — for the first time EVER outside of New Year’s Eve, you can witness 8 ball drops, representing each time zone 🌎

And since this historical moment is currently live broadcast only…you can secure the hottest seat in town at LUMA but you gotta book fast because when we say these “ball drop” rooms are limited…we mean 👏 limited👏

🌟Our America250: Ball Drops & Bubbles package includes:
🪩 Deluxe accommodations in a Skyline room or suite with a rear view of the Times Square ball drops
🍸Two complimentary cocktails from the AperiBar NYC Spritz Speciale menu
🍝 AperiBar dinner credit of $50 for 2-night stays, $75 for 3 nights, or $100 for 4+ nights

👉Don’t drop the ball…Book your reservation before someone else beats you to it: https://bit.ly/4aFqOj8

05/18/2026

🍣 Looking for a unique spot to grab a bite?

Mari.ne isn’t your typical quick Midtown lunch…which is kinda the point!

From MICHELIN Guide starred chef Sung Shim, this hand roll bar brings a more relaxed format to the same level of precision he’s known for:
🌟https://www.kochinyc.com/
🌟https://marinyc.com/
🌟https://dondonnyc.com/

The à la carte setup (5-roll minimum) is the move! Here we feature the confit spicy tuna, yellowtail, scallop, crab, and shrimp hand rolls - each one made to order, wrapped in a warm nori and served in rhythm 🤤 and just like that, in 30 minutes you can be off painting the town red ♥️

It’s elevated, intentional, and best of all…it’s literally across the street from LUMA. You’ll find it added in our curated list of local spots we recommend on the Tongo app in each guest room!

잘 먹겠습니다 | https://www.marinenyc.com/

05/13/2026

✨Cue the lights!✨

🛏️Come stay with us at LUMA, dine downstairs to AperiBar, then step out into the heart of Broadway where nights like The Rocky Horror Show are just blocks away!

🗺️Maybe you’re an out-of-towner…maybe you’re a local - whichever the case, consider this your *FINAL CHANCE* to enjoy an evening of theatrical chaos…on the house!

🚨Check out our *previous Instagram post* to enter a giveaway where you can win a one-night stay at LUMA, pre-theatre dinner at for two, PLUS two tickets to The Rocky Horror Show courtesy of Roundabout Theatre Company 🖤

⏰The giveaway closes tomorrow (entry on this post does not count)!! You feeling any luck in your bones?? 🦴

👉Share this with a fellow Broadway lover!

Address

120 W 41st Street
New York, NY
10036

Telephone

+12127300099

Website

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