Storelocal

Storelocal Storelocal is a cooperative of independent self storage owners who believe that we are stronger, smarter, and better together.

01/21/2026

Building a portfolio is hard. Scaling it to $75M in 5 years requires a different level of discipline.

Cameron Barsanti isn't just an operator; he is a mentor deeply committed to teaching the practical ex*****on of self-storage growth.

That’s why we’re thrilled to host him for a Fireside Chat: "The Operator's Origin Story" at the 2026 Storelocal Innovation Summit.

Moderated by Tim Hall, this is a candid conversation exploring:

🌎 The Reality: Managing assets across 8 states (and Guam).

🏗️ The Strategy: Navigating facility conversions vs. ground-up development.

📈 The Ex*****on: How to stabilize underperforming assets through disciplined value-add strategies.

Come for the inspiration, stay for the strategy.

Join us in Newport Beach (Feb 5-6): https://bit.ly/4bGJYXd

01/13/2026

Search is no longer about who ranks first.
It’s about who AI understands.

Renters aren’t scrolling search results the way they used to. They’re asking AI tools direct questions and getting single answers back. That shift quietly changes how demand is captured in self-storage.

If your inventory, pricing, fees, or availability aren’t structured correctly, AI can’t interpret them. And if AI can’t interpret them, it won’t recommend you.

At the 2026 Storelocal® Innovation Summit, Michael Cottam will break down how generative AI is reshaping search and what operators must do to stay visible as discovery moves from keywords to answers.

This session is a practical look at:
• How AI-driven search actually works today
• Why structured data now determines visibility
• What operators need to fix before demand shifts away

Search is changing whether you’re ready or not.
Make sure your facility can still be found.

Learn More ➡️ https://bit.ly/4aXLW5s

01/06/2026

Stop making expansion and pricing decisions based on the "rearview mirror."

By the time market shifts show up in your internal reports, the opportunity to act is usually gone. At the 2026 Storelocal® Innovation Summit (Feb 5–6), Noah Starr will break down how top-tier operators use real-time market signals to stay ahead of supply and demand fluctuations.

Learn how to spot pricing upside, evaluate new sites, and understand competitive pressure sooner—so you can protect your occupancy and your bottom line.

📆 Feb 5-6, 2026
📍 Orange County, CA

Register here ➡️ https://bit.ly/49k04U0

12/23/2025

Self-storage isn't a passive business. It’s built on the daily discipline of independent owners and their teams. As 2025 wraps, we want to recognize the hard work that keeps this industry moving forward. Happy Holidays to our members, partners, and the people on the ground at every facility.

12/16/2025

The self-storage industry is crossing the threshold from basic automation to more advanced, AI-driven systems. For independent operators, that shift changes everything—from how we manage risk to how we grow revenue.

That’s the focus of the 12th Annual Storelocal Innovation Summit (Feb 5–6) in Newport Beach.

This year’s theme, Beyond Automation: The AI Era of Self-Storage Management, is designed as a single, continuous strategic arc. We begin by grounding the conversation in the technology itself, using the Tenant Inc. User Conference to align on the engineering roadmap and the infrastructure required to support what’s next.

From that foundation, we move directly into market reality. Industry authorities including Scott Zucker, Niki Bossonis, and Aoife Roche will address the legal exposure, marketing benchmarks, and operational shifts that will define the year ahead.

This is a strategy briefing—not a trade show. It’s a chance to sit in a room with experienced operators and compare notes on the decisions that matter most.

Registration is now open: https://bit.ly/4j0ue2Q

11/27/2025

Happy Thanksgiving from the Storelocal team! Thank you to our members and partners for the trust, collaboration, and community you’ve built with us.

To the veterans across our members, their families, and our teams — thank you for your service and the sacrifices behind...
11/11/2025

To the veterans across our members, their families, and our teams — thank you for your service and the sacrifices behind it.

10/01/2025

You're already investing time and money into your online presence. The real question is: is it delivering the return it should? Learn more about how Storelocal Storage handles the digital heavy lifting for you, giving your facility the online authority of a national brand while you keep 100% of your independence and control. https://bit.ly/4pKNFjf

09/23/2025

Independent operators are the backbone of self storage. But too often, their perspective isn’t represented in the national conversations that shape the future of our industry.

That’s why we’re proud to support our CEO, Travis Morrow, in his nomination for the SSA National Board of Directors. Travis understands the challenges independents face because he’s lived them — and he’s spent his career working to ensure operators like us have a fair chance to thrive.

This election is bigger than one candidate. It’s about ensuring independent operators everywhere have a strong voice at the table. Voting is now open — and we encourage you to support Travis Morrow. Cast your vote here: https://bit.ly/3VyuFXs

09/17/2025

As an independent operator in today’s market, you face a tough choice: go it alone against the large national chains, or hand over the keys to a third-party manager and give up control.

But what if there's a better option?

Our new guide, breaks down the Storelocal Storage program—a complete, turnkey model that gives you the power of a large-scale operator while you keep 100% of your ownership. Learn more about the system that's helping top operators like Platinum Storage Group drive real results and win on their own terms: https://bit.ly/4pr5X8X

09/12/2025

Before you sign the deal on your next self-storage facility, your due diligence needs to go beyond the P&L and physical inspection. The most significant opportunity for value-add is often hidden in the target's tech stack.

A clunky website, no online rentals, or a patchwork of vendors aren't deal-breakers; they're a clear sign of untapped potential. Our new guide details the 5 critical tech red flags that should be on every investor's acquisition checklist. Read more: https://bit.ly/3VR44Vv

What a night! The energy at our 2025 Storelocal Member Party was a powerful reminder of what this community is all about...
09/03/2025

What a night! The energy at our 2025 Storelocal Member Party was a powerful reminder of what this community is all about. It’s the conversations, the connections, and the shared successes that truly define this industry.

A huge thank you to all the incredible operators who joined us to celebrate, and a special thank you to our friends at Live Oak Bank for co-sponsoring a fantastic evening.

Address

4920 Campus Drive Suite B
Newport Beach, CA
92660

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+19496294142

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