08/04/2026
Labor Day Weekend! 🙌🏼🙌🏼🙌🏼
Ever thought it was time for a change?… so did we!
Welcome to ATR Reloaded!!
Who’s ready for a large Expo style event that’s actually inside Windrock Park, with three full days of scheduled wheeling, rows of vendors from the, off-road industry, aftermarket parts industry, outdoor motorsports and SxS suppliers, fi****ms manufacturers, custom knife makers and dealers, hiking, camping, fishing, and hunting outfitters, boat and marine equipment suppliers, and many others supporting the off-road community and outdoor adventurists.
How about all of you that have commented, I wish you were legally allowed to shoot fi****ms on Windrock property? Well, we have that covered too!
You read that correctly, for the first time ever, an actual event that has shooting sports incorporated right on Windrock property. That’s right folks, we will have various fi****ms manufacturers doing live fire demo days with ATR Reloaded attendees in the Park! We’re not just talking 10yd pistol shoots, we’re talking full field of fire with semi-auto ri**es for attendees to check out the latest fi***rm platforms coming to market.
We aren’t forgetting to include the good old ATR days either! The stuff that made the ATR so popular, off-road training and recovery classes by industry experts for attendees, live bands Friday and Saturday nights, awesome food, and the famous ATR $100K raffle.
We tried listening to people’s ideas over the few years; make it more about wheeling, focus on the buggies, overlanding, get rid of the vendors people just want to wheel, find a way to get a b**r truck at the event…
Thanks, but that stuff didn’t work, it just isolated certain people who had attended the ATR from the beginning.
So now we are going back to our roots!
Bringing things back into the ATR realm with some twists and improvements with things we’ve learned over the last 13 years.
You won’t want to miss this!!
So come out and join us for ATR 2027 Reloaded.
Wait… 2027??
Yep, even though we have been working on this change internally for awhile, it takes time to bring something this big to fruition. We are still working out all of the details for the increased space needed inside of the Park, our partner Windrock Park is still in process of getting the land ready for the demo days with the fi****ms manufacturers, and most of all we need your HELP!
That’s why for the ATR this year we are asking anyone attending who is interested in volunteering in 2027 to please come out to our ATR Reloaded Planning Meetings being held both Friday and Saturday night at the event this year.
ATR 2026 is a no-charge event focused on facilitating the new ATR Reloaded venue for 2027.
The event will always be on the same days every year, only the dates change. The event will always start at 3pm the Thursday before Labor Day, and end on Monday, Labor Day morning at 11am.
In case you missed it on Facebook, the event dates for 2026 are;
Thursday September 3rd thru Labor Day morning, Monday September 7th.
ATR 2026 will still be an off-road event with the event opening Thursday at 3pm, with wheeling on Friday, Saturday, and Sunday, then ending Monday morning. The only difference being the bands and celebrations normally held on Friday and Saturday nights are being replaced with planning meetings for the 2027 ATR Reloaded event.
So please, all are welcome to attend, it’s no-charge this year, and we would love to see you Friday and Saturday night at the meetings if you are interested in volunteering in some fashion for the new ATR Reloaded venue in 2027.
We are looking for volunteers for everything from trail rides, to equipment setup, and registration support. So plan on attending the meetings Friday and Saturday evenings if you are interested in becoming part of the ATR.
We expect a lot of questions about this year’s event, and the new ATR Reloaded Event starting in 2027, so stay tuned to the page for more information. We will be releasing more information about both as questions come to us.
We hope to see all of you in September!!
The ATR Krew
