The Blu Port St. Joe

09/28/2026

35 years later… back where it all began. 🥹

One of FIRST guests shared the sweetest story with us. Room #13 was one of the very first places they stayed together as a married couple.

Now, 35 years later, they returned to celebrate their anniversary in the exact same room. 🌴💕

Same room. Same couple. 35 years of memories in between.

We’re so honored to be a small part of their story. Here’s to many more years, anniversaries, and trips to the beach! 🥂🌊

Happy 35th Anniversary! ❤️

09/28/2026

New sign is up! 💙⛅️

Huge thank you to everyone who has stayed with us so far, it has been incredible hearing stories from the history of this place! Truly warms our heart🤍

09/18/2026

beautiful day in the neighborhood!

09/15/2026

🌊 The beach is closer than you think at The Blu!

Staying with us means you’re just steps from the sand. Whelk Beach Access is right across the street, making it easy to grab your beach bag, flip-flops, and sunscreen and head straight for the Gulf!

No long drive. No complicated beach plans. Just cross the street and you’re there. 💙

Your beach day starts here, book today! https://www.theblupsj.com

09/08/2026

Life is short, add a little color to your life!

Need a staycation right across from the beach? Check the comments for a link to book☀️🏝️🌊

09/08/2026

Right next door to us they are serving up some of the BEST coffee on the coast including “The Blu” latte named after us! How sweet 🥹 This community is lucky to have folks like this! If you are staying with us make sure to check out the Joe on the go coffee trailer right to the left of our building! ☕️🤤 The Joe in Port Saint Joe

✨Community Spotlight✨

Meet The “Blu”berry Crumble Latte. In honor of our Joe On The Go neighbor’s grand opening, it is as iconic as its namesake- fun, flirty with a good dose of nostalgia!
Check out The Blu Port St. Joe and book your iconic stay in this new gem!

* available at The Joe On The Go only*

📍8066 Hwy 98
⏰8-12 Friday-Sunday

*OPEN TODAY- LABOR DAY*

08/31/2026

💙 THE BLU IS OFFICIALLY OPEN! 💙

The wait is over The Blu in Port St. Joe is NOW welcoming guests and taking reservations! 🌴☀️

Your next Forgotten Coast getaway just got a little more Blu. Whether you’re planning a weekend escape or a laid back beach vacation, we’re ready for you.

🌊 Now Open
🧳 Now Taking Reservations
📍 Port St. Joe, Florida

Book your stay 👉 https://www.theblupsj.com

Tag someone who needs a Port St. Joe getaway! 💙

08/27/2026

SNEAK PEEK!✨

Something exciting is coming to Port St. Joe… The Blu is almost ready for you!

Our reservation link is going LIVE in just a few days, which means your chance to be one of the first to stay at The Blu is right around the corner. 🌊☀️

Stay tuned booking opens SOON! 🔑✨