Our Story
Runway For Life was Co-founded in 2006 by Ashley Machado and Amanda Werbeckes. LoDo Loft, Label's Consignment, Sippee's, and now Aventura come together at the Atlantis Hotel & Casino to assist Moms On The Run, a local non-profit organization formed in 2000 to raise money to support local women with breast cancer. All funds stay in Northern Nevada and are distributed to those women who are in need of any financial assistance during treatment. Over 600 attendees join together to cheer on their loved ones walking the runway. Kicking off the show, we welcome our young survivors from Northern Nevada Children’s Cancer Foundation.