Positive Phee

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With a degree in fashion retail Sophie, "Phee" spent a decade immersed in the London luxury fashion & lingerie industries before moving to San Diego where she founded her sustainable fashion services brand Positive Phee. After researching the current fashion cycle and the damage that fast fashion has done to our society & environment, Sophie was motivated to explore a niche for circular fashion events, sustainable styling and upcycling.

10/09/2026

From the Sip & Style: hosted by Positive Phee racks to the runway!

Our fabulous model Nat | Holistic Health + AlNat | Holistic Health + Aligned Income-inspired autumn chic to the runway at the San Diego Climate Week People’s Summit, wearing a head-to-toe preloved look styled by Sophie aka Phee: Circular Fashion Stylist & Events in SD, CA!! ♻️

Faux fur, pink tartan, silky details and a little runway reveal… proving that fabulous fashion doesn’t have to be new! 💅

A HUGE thank you to San Diego Climate Week daisy & Earthwell Refill for San Diego Climate WeeksdaisyionEarthwell Refill circular fashion a moment in the spotlight! 🌎✨

And a special shoutout to the wonderful Amber St.James (Haus St.James) / Amber Celeste TelfaAmber St.James (Haus St.James) / Amber Celeste Telfar Style love with the audience! 🎤💖

👀 See something you love? Every piece in Natalia’s look will be available at our next Sip & Style on November 15th!

New to Sip & Style? Here’s how it works! 💖
Pay one flat “PHEE” and fill a bag with as much beautiful preloved fashion as you can fit! 👗👜

We’re curating hundreds of fabulous pieces for November 15th, including autumn layers, statement jackets, partywear, everyday favorites, shoes, handbags and unique accessories!

🎟️ Your ticket includes:
👗 One bag to fill with your favorite finds - and if one bag isn’t enough, you can always purchase an additional bag!
🥂 A drink of your choice, including non-alcoholic options.
💖 A fun, social, fashion experience where you can experiment with your style, try something new and connect with an amazing community!

🎁 PLUS! Our Holiday Gifting Station is back! Discover preloved and unused treasures beyond fashion, including books, candles, unopened beauty products and more - perfect for thoughtful, sustainable holiday gifting!

And don’t worry about rushing! We refresh the inventory throughout the event, so there’s plenty of time to browse, try things on and enjoy the experience. 🥰

✨ NEXT SIP & STYLE
🗓️ Sunday, November 15 | 1–4pm
📍 Pure Project North Park, San Diego

Hundreds of pieces. One flat PHEE. Endless possibilities. ♻️💖

And last but certainly not least, a HUGE shoutout to my fabulous San Diego Mesa Fashion Program dream team - ˗ˏˋchantSan Diego Mesa Fashion Program˗ˏˋchantal´ˎ˗𝗮𝗻𝗱𝘆𝗿𝘂𖥂 𝓩𝓐𝓘𝓝 𝓐𝓛𝓐𝓛𝓘 𖥂

10/06/2026

Behind the scenes at the Positive Phee studio! 🎬👗✨

I recently had the pleasure of welcoming San Diego Mesa College’s Fashion Photo Styling class into the studio for a hands-on styling photoshoot!

Students had access to Sip & Style: hosted by Positive Phee preview clothing, shoes and accessories to bring their creative concepts to life - from setup and styling to the final shoot. And yes… 👀 if you spot something you love, these pieces will be making their way to our next Sip & Style on November 15th! 💖

A huge thank you to San Diego Mesa Fashion ProSan Diego Mesa Fashion Programa forLiese (Leeza) Victoria a joy to collaborate with. Your students consistently bring so much creativity, professionalism and fresh perspective into the studio, and I absolutely love seeing what they create. 🥰

And a special thank you to my wonderful Mesa College intern, Bea, who created this Reel and captured the day so beautifully. Your hard work behind the scenes with setup was very much appreciated! 💖

I feel incredibly lucky to have this ongoing connection between Positive Phee and the next generation of San Diego fashion creatives. ♻️✨

Next Sip & Style: November 15th
📍 Pure Project North Park
💖 1-4pm
🔗 Link in Sophie aka Phee: Circular Fashion Stylist & Events in SD, CA! Sip & Style: hosted by Positive Phee bio for 🎟️

09/29/2026

2027 SIP & STYLE MEMBERSHIP IS COMING! 💖

Membership officially launches at 9am on October 1st and only 6 of our 25 Memberships currently remain.

Since launching Membership in 2024, I’ve intentionally kept our Member community small. We had 20 Memberships in 2026 and, due to growing interest, I’ve added just 5 additional places for 2027.

With the majority of our current Members renewing, 19 of 25 places are already claimed.

2027 Membership is $195 and includes:
✨ 30-minute early entry at every Sip & Style
💖 Your place at all 3 events
👗 One preview-item reserve per event
🎁 Exclusive Member Welcome Package

Want me to personally remind you when Membership goes live?

DM me “MEMBERSHIP” 💌 and I’ll message you on October 1st when it’s time!

The remaining memberships will be first come, first served from 9am, with your place secured once payment is received.

Whether you become a 2027 Member or are part of our wider Sip & Style community, thank you for being part of this with me. Every clothing donation, every event you attend and every friend you tell helps our circular fashion community continue to grow. None of this would be possible without YOU! 💖♻️

Yours sustainably,
Phee 💖

Membership purchases are final and non-refundable. No refunds or credits are available for events a Member is unable to attend.

09/28/2026

We’re not just watching The True Cost - we’re taking action while we watch. 🧵🎬

Join Positive Phee and ReMade with Rose for a free Climate Week screening and hands-on upcycling workshop. Make a patch, mend an imperfection, and keep stitching as the film plays.

Bring one heavy 100% cotton item - like jeans, a denim jacket, or a canvas tote - and give it another life. No sewing experience needed!

Come watch, make, and turn inspiration into action. ♻️

Event details:

🗓️ Wednesday, 7th October
⏰ 5pm - 8pm
📍 Reuse and Repair Collective
🔗 Link in bio to register for free

08/27/2026

✨ NOVEMBER VENUE ANNOUNCEMENT! ✨

I’m so excited to share that our final Sip & Style of 2026 will be returning to Pure Project North Park! 💖♻️🍻

📅 Sunday, November 15
⏰ 1–4pm
📍 Pure Project North Park

After such wonderful summer and Spring Sip & Style events at Pure, I couldn’t be happier to return for our holiday event. Their incredible team, beautiful space and shared commitment to sustainability make Pure such a natural home for Sip & Style.

And we have some extra fun planned…

📸 Boom Booth is back! Our photo booth will be included with your ticket, so you can style your new finds, strike a pose and take home some memories from the day.

🎁 Our annual Holiday Gifting Station returns! Also included with your ticket, you’ll be able to choose thoughtful gifts for friends, family or yourself, including books, candles, unopened beauty products and other unique treasures.

👗 November also brings one of our most diverse fashion collections of the year:
✨ Sparkly + statement pieces for holiday parties and NYE
🧥 Cozy layers for winter getaways
☀️ Plenty of lighter pieces perfect for San Diego living

Together, our Sip & Style community has already helped recirculate 963 lbs of clothing in 2026, and we’re not done yet! ♻️

🎟 Tickets are available through the and link in bio.

And one more date for your calendar… 👀
💖 2027 Sip & Style Membership launches October 1st!

I can’t wait to celebrate one final Sip & Style of 2026 with you - especially as it happens to be the day before my birthday! 🥰

See you at Pure!

Phee 💖

08/22/2026

Something special is coming… 💖

2027 Sip & Style Membership launches October 1st.

Limited memberships. Exclusive perks. Three Sip & Style events and a few very special surprises already in the works. 👀✨

More soon. ♻️💕

07/22/2026

✨ Sip & Style is back this November! ✨

Our final Sip & Style event of 2026 is happening on Sunday, November 15, and tickets are already selling!

Secure yours through the link in bio!

This event is always one of my favorites because it features our annual Holiday Gifting Station-a chance to pick up thoughtful, sustainable gifts for friends, family, or even yourself. Browse a curated selection of books, candles, unopened beauty products, and other unique treasures alongside your Sip & Style fashion. 🎁♻️

You’ll also find one of our most diverse clothing collections of the year, including:
✨ Sparkly and statement pieces for holiday parties and New Year’s Eve
🧥 Cozy layers for winter getaways
☀️ Plenty of lighter pieces perfect for San Diego living

📍 Venue and event time will be announced soon, but if you know you’ll be joining us, now is the perfect time to secure your early bird ticket.

Together, our Sip & Style community has already helped recirculate 963 lbs of clothing in 2026 and we’re not done yet!

🎟 Tickets are available via our link in bio.

I can’t wait to celebrate one more Sip & Style with you this year. It also happens to be the day before my birthday, so getting to spend the afternoon with this incredible community will make it feel extra special. ☺️

Phee 💖

07/10/2026

526 lbs.

That’s how much clothing our Sip & Style community helped keep in circulation at just one event. ♻️

It’s easy to think one purchase or one donation doesn’t make much of a difference, but when a community comes together, the impact is incredible.

Swipe through to see what 526 lbs looks like in a few fun comparisons. 👉

Thank you to every guest who attended, every person who donated clothing, every volunteer who gave their time, and our wonderful partners for helping make this possible.

This is why I do what I do.

Here’s to making an even bigger impact together at our next Sip & Style!

See you on July 12!

Phee 💖

06/28/2026

What started as a passion for helping women feel confident has grown into something so much bigger. 💖

Sip & Style is about giving beautiful clothing a second life while bringing together an incredible community of women who uplift, encourage and inspire one another.

Every ticket includes a bag to fill with carefully curated clothing, shoes and accessories, a drink from Pure Project, and an afternoon celebrating circular fashion in the best company. ✨

Join us for our Summer Edition on Sunday, July 12 at Pure Project North Park.

✨ Early Bird pricing ends June 30.
✨ Group packages are available for 4+ guests or to enjoy multiple Sip & Style events throughout the year.

I can’t wait to welcome you. 🥂
Yours sustainably, Phee 💖

Tickets via the and links in bio.

04/10/2026

This Earth Month, I am so excited to be part of the Sustainability Fair for a second year!

Join us this Sunday, April 12th, 11am-2pm at Goodwill, 3663 Rosecrans Street, 92110

At the Positive Phee booth we will have tickets & gift cards available for our July & November events, with a special bonus to choose a garment with every purchase. This is a free event with local sustainable vendors, a focused on textile repair and even a raffle!

I hope to see you there!
💕Phee

Address

Positive Phee, 611 Beech Street
San Diego, CA
92101

Telephone

(310) 622-5975

Website

http://www.positivephee.com/

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Western Inn Old Town
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