08/12/2026
Most clients show me a shade. I start by asking where the previous lightener still lives.
This client returned two years after her previous Airtouch wanting a low maintenance purple/lavender. Her naturally dark base was approximately level 2 in the European system / 4 in the Japanese system, while older lightened color remained through the lengths. That history mattered as much as the inspiration color.
Before lightening, I used a chelating treatment (making sure metal ions won’t be extra reactive) rebuilt the haircut and removed much of the previous color. I then dried and mapped a new Airtouch placement around the hair that remained before layering oxidative and non-oxidative pigments. For this client I used Milbon SOPHISTONE Lightener, with polyshield, and ORDEVE Addicthy, followed by my Liquid Hair finish.
Why manage the canvas before choosing the final shade? On a strong yellow base, part of the violet can be spent neutralizing warmth. The visible result may read more muted or beige instead of clearly purple. The formula matters, but it cannot be separated from what is underneath it.
The photographs show the immediate result in salon and window light: dimensional violet, reflective movement and a healthy looking finish. They do not prove that processed hair became undamaged or establish how the color will fade over several weeks.
If you are considering vivid color, save the three consultation questions on the final slide. A thoughtful plan should account for where your hair has already been lightened and what your next appointment will require and not only how the color looks today.
Your hair color planning shouldn’t be a once and done, it should align with your future hair goals and demand a realistic and sustainable maintenance, so your new look can be an Era, and not a glimpse 😋
