American Wave Machines

06/26/2026

With the in town, several heavy hitters jumped on the short flight to run a few laps at the city’s premier surf park. Here, tour mainstay strings together a clean line at
🎥

06/24/2026

World tour competitor absolutely dismantles a pair of peeling waves at Brazil’s premier residential surf club .

06/12/2026

The wave is everything. Most developers sense this. What's less obvious is how much that single truth should shape the technology decision.

The framework most reach for works beautifully in mature industries. Automotive. Hospitality. Commercial real estate. In those categories, the best platform is established and the only remaining questions are features and fit.

But surf technology isn't there yet. At this stage, you're not evaluating options. You're making a platform bet... Steam versus Combustion. iPhone versus Blackberry.

And the IP question, the one that defines who wins as the category matures, almost nobody is asking it.

That's what Surf Park Economy 05 is about.

06/10/2026

Asia is showing what the next generation of surf tourism looks like: not just a pool, but a complete destination package.

At Riyue Bay Surf Resort high-performance PerfectSwell® surf is being integrated with hospitality, restaurants, retail, golf, events, and broader resort programming, creating a model where surf becomes an anchor for tourism, real estate, and lifestyle. From institutional partners like CTG to emerging third-party PerfectSwell® Destination Partners across the region, Asia is helping define the rise of destination surf.

Read the full feature on (link in bio)

06/10/2026

New feature on Blooloop discussing the economic impacts the PerfectSwell surf pool is having in Hainan and China’s plan for the future of surfing.

The rise of surf infrastructure in Asia reflects a broader shift in how experiences are designed, delivered, and integrated

05/29/2026

Most developers understand the asset.

Fewer understand the person.

Surfers are not casual lifestyle consumers. They structure time, travel, spending, and even where they live around access to quality waves.

That behavior changes the economics of a destination.

The right wave doesn’t just attract visitors.

It creates commitment, repeat demand, family routines, and real estate gravity.

You’re not just building a wave pool.

You’re building a magnet.

05/29/2026

Most developers understand the asset.

Fewer understand the person.

Surfers are not casual lifestyle consumers. They structure time, travel, spending, and even where they live around access to quality waves.

That behavior changes the economics of a destination.

The right wave doesn’t just attract visitors.

It creates commitment, repeat demand, family routines, and real estate gravity.

You’re not just building a wave pool.

You’re building a magnet.

05/18/2026

Two-sport phenom shows what happens when a unique athlete trains daily on the world’s best air section. The solid base of talent combined with access to PerfectSwell® is changing the Chinese surfing landscape rapidly.

🎥

04/29/2026

It’s easy to chase the wrong metrics.

Waves per hour.
Maximum capacity.
Throughput.

But premium experiences rarely happen at capacity.

The best surf venues don’t optimize for crowds — they optimize for the wave surfers come back for.

That’s the difference between an attraction… and an anchor.

04/25/2026

finds a left off the coast of São Paulo.
📍 🎥

04/15/2026

Young gun bookends the double shot with a clean full-ro at