American Wave Machines

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American Wave Machines Contact information, map and directions, contact form, opening hours, services, ratings, photos, videos and announcements from American Wave Machines, 224 S Cedros Avenue, Solana Beach, CA.

AWM is the world-leading innovator in artificial wave technology - offering design, development and engineering solutions for surfparks, waterparks, hotel/resorts, bar/restaurants, retail and more!

10/15/2026

“For decades the best lifestyle amenities have been shaped by geography. Golf demanded land. Skiing required mountains, snow, and seasonality. Surf was even less accessible, dependent on coastline and a lucky swell. PerfectSwell® changes that reliance by making world-class surf possible anywhere. For a small group of forward-thinking developers, that creates something rare: an amenity capable of defining a property, building community, and giving people a reason to come and return. But simply adding surf is not enough. The value comes from providing the kind of waves surfers travel the world to find.” - Robb Report

Hit link in bio for full feature 🎥 Bruno Zanin

American Wave Machines Files Patent Infringement Lawsuit Against WhiteWaterAmerican Wave Machines, Inc. (AWM), the surf ...
10/01/2026

American Wave Machines Files Patent Infringement Lawsuit Against WhiteWater

American Wave Machines, Inc. (AWM), the surf technology company behind PerfectSwell® Surf Venues worldwide, announced the filing of a patent infringement lawsuit against WhiteWater West Industries, Ltd. (WhiteWater). The lawsuit concerns WhiteWater’s Endless Surf wave system, currently being installed at a surf park under construction in Fellsmere, Florida, and was filed in the United States District Court for the Southern District of Florida.

AWM’s President, Bruce McFarland, states “Surf venues thrive on originality, authenticity, and significant engineering investment. While we welcome the continued growth of the category, that growth must respect the intellectual property rights of those who pioneered this space. These legal actions are necessary to protect our patented technology, the investments behind it, and a fair and lawful marketplace for original inventors.”

To understand what AWM is working to protect, it helps to understand how its technology came to be. In this episode of Views from the Bus, founder Bruce McFarland joins host Bob Rief from San Diego Sport Innovators to discuss the company’s beginnings and the development of PerfectSwell®.

https://creators.spotify.com/pod/profile/views-from-the-bus/episodes/Bruce-McFarland--American-Wave-Machine-e2j1o09

09/28/2026

Japanese standout is looking right at home on this year’s section of choice.

09/19/2026

Congrats to Miguel Pupo taking down the World Surf League Trestles Pro!

Looks like the detour to surf the “lowers left” wave setting at Boa Vista Village between events last month is paying off. Keep it up Miggy!

🎥 Bruno Zanin

09/04/2026

Air camp works.
Behind the scenes with Matt Wilkinson and johnny_knapp working on massive backside rotations at Wilko’s recent grom surf retreat at Riyue Bay Surf Resort.
🎥 Surf China Co.

A new platform. A proven technology. A major step forward for destination surf. American Wave Machines and China Tourism...
09/01/2026

A new platform. A proven technology. A major step forward for destination surf. American Wave Machines and China Tourism Group have launched Eastern Swell Dynamics, the officially licensed PerfectSwell® platform for China, Hong Kong and Macau. The joint venture brings together AWM’s surf technology with CTG’s regional capability in tourism, destination development and market ex*****on. Riyue Bay Surf Resort has already shown what is possible when high performance PerfectSwell® surf becomes part of a larger destination experience. Eastern Swell Dynamics is built to support what comes next. Engineering the next era of surf.

A new platform. A proven technology. A major step forward for destination surf. American Wave Machines and China Tourism...
09/01/2026

A new platform. A proven technology. A major step forward for destination surf. American Wave Machines and China Tourism Group have launched Eastern Swell Dynamics, the officially licensed PerfectSwell® platform for China, Hong Kong and Macau. The joint venture brings together AWM’s surf technology with CTG’s regional capability in tourism, destination development and market ex*****on. Riyue Bay Surf Resort has already shown what is possible when high performance PerfectSwell® surf becomes part of a larger destination experience. Eastern Swell Dynamics is built to support what comes next. Engineering the next era of surf.

08/26/2026

Arthur Vilar parks it in arguably the most picturesque PerfectSwell barrel ever captured.

🎥 Bruno Zanin Boa Vista Village

Every new technology category goes through a sorting process.At first, the question is simple:Can it work?Then the harde...
07/10/2026

Every new technology category goes through a sorting process.

At first, the question is simple:

Can it work?

Then the harder questions begin.

Can it create demand?
Can it hold up across markets?
Can it become part of the economic foundation of a destination?

In surf, that distinction matters.

A broad technical label doesn’t tell you what surfers actually feel in the water. And a premium master plan can’t turn a mediocre wave into a premium experience.

The market eventually learns the difference between a vendor and infrastructure.

In surf, the wave has to be right.

06/30/2026

Olympic Gold medalist has been barreled going left more times than most. With the tour in town, he clocked a long one during the best kind of layover at .

🎥

Address

224 S Cedros Avenue
Solana Beach, CA
92075

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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