Hotel Marketing Strategist

01/21/2026

Be smart. Be fast. Be local.
It’s how you win against the compset.

Proud to have our President and Founder, Opal Gibson, featured as a Guest Editor with Tambourine, sharing insight on what it takes for hotels to compete and win in today’s market.

Read the full article here:
https://bit.ly/49Hu1O0

If you’re exploring smarter, locally driven marketing strategies for your property, we’d be happy to connect.

01/01/2026

Happy New Year!

Here’s to a strong 2026 and continued growth for our hotel partners. We’re looking forward to another year of collaboration, progress, and great results.

#2026

12/29/2025

This season brings exciting news.

We’re delighted to welcome Bananas on the Beach, a charming beachfront boutique hotel in San Pedro, Ambergris Caye, Belize, as one of our newest HMS clients.

With its laid-back island vibe, oceanfront setting, and prime location near world-class snorkeling and diving, Bananas on the Beach is a wonderful addition to the Hotel Marketing Strategist portfolio.

12/25/2025

This season, we’re grateful for the partnerships, stories, and moments that shaped the year. Wishing you happy holidays filled with warmth, reflection, and inspired beginnings in the year ahead.

11/27/2025

Grateful for the partnerships, perspectives, and people that make this work meaningful.

Wishing our clients, collaborators, and industry peers a thoughtful and restorative Thanksgiving.

04/22/2025

Happy Earth Day from your Hotel Marketing Strategists.

Today’s travelers want more than luxury. They value purpose. That’s why the most impactful hotel brands lead with sustainability.

From reducing single-use plastics and conserving water and energy to sourcing local ingredients, supporting community businesses, offering farm to table dining, installing solar energy systems and eliminating food waste through composting and donation programs. These choices protect the planet and build stronger brands.

At HMS, we are committed to helping hotels grow with the Earth in mind and to making sustainability a core part of hospitality success.

12/25/2024

Season’s Greetings from all of us at Hotel Marketing Strategist! 2024 has been a remarkable journey of growth, creativity and collaboration. We’ve had the privilege of working with some amazing hotels, helping them achieve outstanding results. This year, we’ve also expanded our offerings, including the launch of our villa collection under the Caribbean Villa Escapes brand. A special thanks to our clients, partners and incredible teams who’ve helped bring our vision to life. Here’s to a joyous holiday season and an even more successful 2025 for us all.

07/06/2020

As I've reviewed the "Commitment to Cleanliness" tomes released by major hotel brands and management groups over the past month, I've been impressed by the dedication and attention to detail from the teams' that put each together.

05/27/2020

https://www.hospitalitynet.org/opinion/4098619.html Change is imminent.
Health and safety will have a profound influence on the traveler psyche and is consequently what travelers will look for when booking a hotel.

While global travel markets continue to wrestle with the implications of COVID-19, one thing is becoming increasingly clear - the crisis will have a deep and lasting impact on the industry. How the industry evolves to address the situation and future-proof their marketing, distribution, and hotel ma...

05/19/2020

https://www.washingtonpost.com/washington-post-live-the-path-forward-travel-and-tourism/

The dramatic spread of COVID-19 has upended the hospitality industry. How is it adapting to recover destinations and livelihoods in the midst of this unprecedented crisis? Washington Post Live hosts Hilton president and CEO Chris Nassetta in conversation with Washington Post opinions editor at large...